Contact Center Solutions Featured Article

Oracle Announces a New Version of its On-Demand CRM Service

January 29, 2009

Oracle has announced the release of CRM On Demand Release 16 featuring advanced customization capabilities, new partner relationship management capabilities, and a hosted single tenant standard edition.
 
Oracle CRM On Demand Release 16 comes with out-of-the-box functionality and pre-built industry solutions. Company officials said that customers can customize applications at all three user interface, business process and data layers.

 
In addition, this latest offering from Oracle, provides additional pre-built custom objects and delivers a high degree of flexibility to define relationships between custom and pre- built objects.
 
With a point-and- click administration tools feature, custom objects can be configured, eliminating the need to write code, modify tables or compile the application. Also, Oracle CRM On Demand Release comes with usability enhancements.
 
The enhancements, according to officials, allow users to review critical information about related objects without leaving the current page. In addition, users can also customize columns and defaults in lookup windows to locate information quickly.
 
The inline edit enables users to update information without having to navigate to the associated record, according to officials. Plus, the enhanced forecasting and reporting capabilities support unit-based forecasting.
 
Officials said that Oracle CRM On Demand Release 16, in the near future, will also include extensive language support and eight new languages—Danish, Dutch, Finnish, Polish, Russian, Swedish, Thai and Traditional Chinese. These languages will be in addition to the ten currently supported languages and rich multi-currency capabilities.
 
Additionally, the new Partner Relationship Management functionality of Oracle CRM On Demand Release 16, officials said, extends the current Partner License Option, providing a broad set of indirect channel management capabilities. In addition, it also offers enhancements to support key functionality and business processes critical to the management of an indirect sales channel.
 
“The latest Oracle CRM On Demand Release 16 and the new customization capabilities are indicative of how only Oracle offers the flexibility and choice organizations need to drive measurable business results at every customer touchpoint,” said Anthony Lye, senior vice president of CRM at Oracle.
 
 

Anshu Shrivastava is a contributing editor for ContactCenterSolutions. To read more of Anshu’s articles, please visit her columnist page.

Edited by Stefania Viscusi



Home