Contact Center Solutions Featured Article

December 03, 2008

Majestic Consulting Announces CRM 'E-Commerce' Product

By David Sims

TMCnet Contributing Editor

Majestic Consulting Group has announced an e-commerce product described that is customizable to accommodate simple to complex online order systems integrated into CRM (Customer Relationship Management) software products.

The product allows users to order online, check the status of their orders, view their order history, re-order and edit the order history for new orders and integrate information into a CRM package.

By having this information available to account managers, customer service and executives, company officials say, “it allows for information to be digested, allowing information to be used for management decisions. This is what CRM is all about, having a 360 degree view of your prospects and customers.”

Each eCommerce product will have a customized integration to your CRM software product. “The system is flexible enough to push or pull selected data components to and from any CRM and ERP software,” Majestic says.

MCG also represents Microsoft (News - Alert) CRM and SalesLogix CRM software.

In October TMC’s Divya Naryan reported that Majestic unveiled a new CRM analysis and comparison service called “Executive Project Design” that ensures maximum returns on the investment made on CRM by highlighting opportunities for savings.

Using EPD, Naryan wrote, companies “are able to perform a GAP analysis of their front-office applications to find where they are today in terms of productivity and what they hopes to achieve in the future.”

“The EPD has been an effective tool for companies to modify and steer their vision of how current and future customers experience the sales and service process with effective technology solutions,” Naryan cites Ronald Lang, CEO of the Majestic Consulting Group, as saying.

EBD helps an organization arrive at the real costs of working with its front-line operations, Naryan said, and based on the real costs, the company can formulate its strategic plans. Because CRM is an important investment for an organization, it is equally important to determine the real needs of the organization such as maximum return on the CRM investment is achieved.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Michelle Robart

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