Contact Center Solutions Featured Article

NICE inContact CXexchange Builds Membership with Brand Embassy Addition

January 03, 2018

Digital transformation is touching all points of industry, and the contact center is seeing much in the way of innovation. Customer service is challenged to deliver in our omni-channel, digital era, and so far it is. Partnerships are pushing this innovation, and customers are grateful.


This week, NICE inContact announced the newest member of the CXexchange, Brand Embassy Ltd., with the new addition NICE inContact customers can take full advantage of Brand Embassy’s omni-channel Digital Customer Care offering.

In specific the Brand Embassy SaaS platform empowers digital channels with real-time customer engagement and personalized service via video chat; a unified platform to provide a streamlined approach to digital channels and customer service; sentiment analysis; and AI-powered self-service options with a provided Chatbot Builder. And, because the solution is cloud-based, implementation is rapid and user friendly.

"Brand Embassy is excited for this partnership with NICE inContact and being part of CXexchange,” said Vit Horky, co-founder and CEO of Brand Embassy. "Today’s customers increasingly expect companies to provide customer care via digital channels and they do not want to be limited as to what channel they can use. At the same time, companies need to execute their digital transformation of contact centers in order to protect and grow their revenues. Social media, messengers and bots are changing the industry. We are here to help NICE inContact customers get a robust digital customer care solution, integrated with CXone.”

AI, chatbots, analytics, omni-channel are clearly part of today’s contact center vernacular. We demand the best from companies, it’s that simple. And some are seeking the bleeding edge to over-deliver on our consumer expectations. NICE inContact is a key player in this arena, joining the likes of Aspect Software and others as preeminent providers of contact center solutions.

What’s in your contact center?




Edited by Mandi Nowitz

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