Blink Logic Announces Etelos Partnership
September 23, 2008
Blink Logic, a Software as a Service Business Intelligence (SaaS BI) vendor, has announced they are partnering with Etelos (News - Alert) to "bring BI to the Etelos Marketplace."
Etelos "recognizes that Web distribution is the future for software and services," says David Morris, CEO, Blink Logic. "By opening a Blink Logic storefront, we expect not only to expose more people to our fresh take on business intelligence, but we also look forward to being part of a community of leading SaaS (News - Alert) thought leaders and providers."
"Business intelligence is a critical function for today's enterprises," says Jeff Garon, CEO, Etelos. "Businesses who are fed up with the complexity and cost of on-premise BI technology stacks should come to our marketplace."
Blink Logic sells information-on-demand products to general manager-level executives in departments of Fortune-class companies. Company officials say the firm "empowers executives to take action to increase revenue and retain customers and partners," as the company's "Do-test-do better" cycle -- "always ready at any browser" -- matches "the vigorous rhythms of their business life."
This February, Blink Logic announced that it had been selected by CRMG, a CRM vendor for small and medium businesses, to provide reporting and analytics tools.
Using Blink Logic's software-as-a-service business intelligence product, CRMG now provides its customers with "a way to take control over their own data, analyze information as required, generate complex ad-hoc reports, and make strategic decisions based on customized reports that provide in-depth visibility into business processes," according to company officials.
"The reason most CRM implementations fail is because enterprises cannot halt business activities to select, implement, and adapt to software," said Mir Ali, CEO and Founder, CRMG. "People need tools that easily integrate into their existing workflow."
Using their proprietary Strategic Evaluation and Planning methodology, CRMG establishes immediate, short-term needs and long-term goals for each implementation. A dedicated account manager for each client guides the phases of the CRM deployment.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi