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Ogilvy & Mather Launches Global Center for Data Excellence

October 23, 2014

Ogilvy & Mather, one of the largest marketing communications companies in the world, has launched a global center for data excellence known as of OgilvyAmp.


Officials with Ogilvy & Mather said that OgilvyAmp will help clients capitalize on the most innovative approaches for using data to inspire creativity, optimize engagement and amplify content.

The center will be led by Todd Cullen, chief data officer, who has already made three key strategic appointments: Mark Donatelli as global head of data strategy; Brady Gadberry as global head of product development; and Tom Hutchison, global head of data management technology.

This team will partner with over 300 data and analytics professionals in local markets, serving clients across the network and will also leverage strategic assets and capabilities in the WPP Data Alliance, a WPP company that supports the group’s data business by enhancing access to data and data-driven marketing applications.

“Data is at the heart of Ogilvy and always has been: no one believed in it more than David. When I appointed Todd Cullen as chief data officer last year, the idea was to create an innovative data offering, which makes data really useful – and less distracting – for clients. OgilvyAmp is the means by which we will make that idea a reality,” said Miles Young, global chairman & CEO of Ogilvy & Mather in a statement.

OgilvyAmp offers clients new products and services in four major categories-Data Strategy & Planning; Advanced Analytics & Data Science; Data Management Technology and Analytics Application Development

“Clients are either drowning in data, or they are afraid to go in the water. OgilvyAmp is the lifeboat. Rather than allowing data to overwhelm, our focus is on finding the right data sources, strategies, tools and platforms to help our clients unlock customer value and grow their businesses,” said Todd Cullen, global chief data officer, Ogilvy & Mather.




Edited by Maurice Nagle



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