Contact Center Solutions Featured Article

Haagen-Dazs Picks Salesforce.com for CRM

September 05, 2008

Salesforce.com (News - Alert) has announced that The Haagen-Dazs Shoppe Company has chosen Salesforce CRM and the Force.com platform.
 
By providing "a centralized source for all real estate, franchisor, staff and prospect information," Salesforce.com officials say, Haagen-Dazs can "identify opportunities and open franchises, as well as track staff training and ensure store quality."
 
"We have been in an aggressive growth mode in the last couple years and needed a way to more effectively market our franchises to entrepreneurs," said Julie Michelutti, marketing manager at The Haagen-Dazs Shoppe Company. Using Salesforce.com, "everyone in our organization has everything they need to quickly match location opportunities with potential franchisors. As a result, we've significantly shortened the time it takes to open stores."
 
After being purchased by Dreyer's in 2004, Haagen-Dazs was tasked with marketing not only to consumers but to entrepreneurs interested in opening a franchise. Previously, Haagen-Dazs officials said, franchise leads were maintained in an Excel document that "gave no insight into the lead process, including being able to calculate ROI."
 
The ice cream vendor used Salesforce CRM to create a completely custom application - FranchiseForce. The FranchiseForce application allows Haagen-Dazs to manage all franchise activities, including tracking store openings, remodel dates and inspection results, as well as client training status.
 
Haagen-Dazs also downloaded applications from the Force.com AppExchange to further enhance its Salesforce CRM with additional functionality.
 
About a week ago, Salesforce.com announced the appointment of Steve McWhirter as president of its Asia-Pacific operations. He will report to Jim Steele, chief customer officer and president of international operations, and will be based in salesforce.com's Singapore office.
 
He succeeds Stephen J. Russell who served as president since November 2005.
 
"Steve McWhirter will support Salesforce.com's accelerated growth and market development in the Asia-Pacific region," said Steele, adding that McWhirter is expected to be "a driving force in extending the benefits of Salesforce CRM and the Force.com Platform to the growing number of companies in the region."
 
 
Mark your calendars for INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year.  ITEXPO (News - Alert) will take place in Los Angeles, California, September 16-18, 2008, featuring three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Register now!
 
 

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Stefania Viscusi

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence, BT and Accenture

The future is now, or at least it is coming at us fast in the Contact Center Solutions Community, and there are two great ways to be part of the industry buzz as to what is unlikely to unfold in 2015. The first is to attend ITEXPO East, January 27-30, 2014 at the Miami Beach Convention center. This is a great opportunity to be warm and more to the point, hear, see and discuss contact center issues in person with peers and subject matter experts. [ Read More ]
01/17/2015

Customer Experience: The Last True Differentiator

In Ernst & Young's Global Consumer Banking Survey 2014, customers chose "the way I am treated" as the second most important reason for trusting their banking provider, just behind the understandably important "financial stability" of their bank. Customer experience was also cited as the most common reason for opening and closing accounts, more important than fees, rates, locations or convenience. Approximately 40 percent of customers planned to open or close an account in 2014. This means banks … [ Read More ]
01/16/2015

Digital Is Driving Businesses to Offer Personal and Intuitive Customer Experiences says Accenture Report

The preoccupation with improving the customer experience (CX) by C-levels around the world has been a trend for several years. In fact, the fastest growing C-level position is Customer Experience Management Officer (CEMO) or some variation on the title. And, as CX becomes ever more important as the means to provide differentiated value, delighting existing customers and for obtaining and keeping new ones, the preoccupation will not only grow more intense in 2015, but so will the investments in t… [ Read More ]
01/16/2015

BT Launches New Personalized Video Message Service

When it comes to contact center out-reach there are two trends that everyone needs to literally and figuratively keep an eye on in 2015. They are "personalization" and "video." And, while the first may seem obvious since the goal of marketers is to make customers and prospects feel appreciated with tailored messages uniquely for them, the use of video on the outbound side of things is after many years becoming something more than a novelty. [ Read More ]
01/15/2015
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!