Now call centers can handle calls face to face (though avatars) with their customers. Looksery, a company that provides face tracking and modification technologies for real-time video messaging, has made its unique technology available for call centers. This software takes the call center communication to the next step by providing the much needed personal visual interfaces to the entire call process.
Call centers have earlier tried to get more up close and personal with their customers with numerous tricks. To start with, they tied cartoonish animated avatars that made use of VoIP technology to connect better with the customers. Although these avatars are better than mere voice support, they don’t work as an alternative to the real person, and the customer still feels that he/she is talking to a machine rather than a human.
Looksery tracks facial features and expressions and converts real human faces into photo-real 3D avatars in real time. Apart from providing real looking avatars, Looksery optimizes video communication traffic too. This means companies do not have to worry about bandwidth usage while deploying these avatars to talk to the customers.
“We couldn't be more excited to help call centers enter a new era of enhanced face-to-face support," said Victor Shaburov, Looksery's CEO. "Let's face it, calling customer service isn't always an experience people look forward to. As customer service goes in a more visual direction, empowering representatives to consistently look and communicate their best puts a confident and promising face on the industry's future.”
Apart from call centers, the company has been delivering products for end users on their smartphones. Recently, it released new shape-shifting, face-changing smartphone chat application for the Apple iPhone. With this app, a user can change his/her facial features and also add various funny effects to make the conversation more appealing and interesting.