ORC International is a market research firm devoted to conducting a large amount of research on behalf of its clients. The company has recently deployed SpeechStorm’s Interactive Voice Response (IVR) phone-based solution to easily conduct employee engagement research surveys, without spending too much costly paper and web-based methods.
Traditional paper-based and web-based methods have become ineffective in being able to deliver statistically relevant results from a target audience. As a result, many organisations which need credible survey results on which to base important business decisions, are switching to phone-based solutions that are fast, effective and engaging, and make the difference between someone taking part in a survey, or not.
ORC has picked SpeechStorm’s Questionnaire Builder to reach employees taking part in employee engagement research surveys. Questionnaire Builder is an off-the-shelf IVR application that allows callers to complete surveys over the phone. This solution’s call flow is managed and configured through a web-based control center that supports multiple user roles for greater security.
Alun Byles, Head of Operations (U.K.) at ORC, said that the SpeechStorm’s Questionnaire Builder is easy to use, and they have found SpeechStorm to be really responsive to any enquiries they have. “They go the extra mile to help us out,” Byles added.
This solution allows callers to respond to survey questions using touch-tone or speech recognition input and leaves voice recordings during the survey. Users can even add, change, remove or re-order survey questions in the web based control center.
SpeechStorm helps organisations of all sizes make everyday tasks easier. The company is also helping public sector organisations with surveys. It has, for example, helped the U.K. Government’s Department of Finance & Personnel (DFP), in Northern Ireland, which had previously relied on paper-based surveys that incurred substantial postal and processing costs, move to phone-based solutions.