'Act-On' Continues its Dynamic Approach in the Automation Market
July 16, 2014
In an era, where getting ahead of other businesses and staying there, is difficult, organizations cannot afford to remain static. They need to constantly innovate, always keep pace with customer demands and expectations, doing whatever it takes to ensure a ‘whole customer experience.’ Act-On Software is doing just that – empowering marketers with greater flexibility and control through automation.
The marketing automation company appears to have given a forward thrust to sales and marketing professionals with its ‘full functionality –no Complexity’ approach. Its latest attempts in this direction have apparently made campaign creation and program execution easier and faster.
According to SiriusDecisions, a research and advisory firm, the B2B marketing automation market is 16 percent penetrated, and as marketing automation goes main-stream, value and satisfaction will become higher priorities.
Act-On's Funnel Reports, which have been pretty impressionable, seems to have opened up a whole new avenue of measurement and analysis as it provides insight into various marketing channels. Marketers can define the stages of their marketing and sales processes, and measure the results of their efforts through those stages. This dynamic approach is in stark contrast to the static, traditional reports, which provide results only for a given period of time.
At any point of time marketers should be able to view their favorite campaigns or performance report. Act-On’s customizable UI dashboard does just that, enabling users to group their marketing assets, select favorites and quickly access what they need.
Also, the company’s new integration architecture allows native integration with all major CRMs, enabling users to switch between systems without losing functionality, while a new Google (News - Alert) Chrome plug-in to its growing list of email connectors, enables users to send email through their corporate email systems.
A report by SiriusDecisions published last month indicates that Act-On is on the right track- simplifying user experience, while making the system more intuitive with dynamic reporting. Some of the company’s customers believe that Act-On’s automation platform is the most user-friendly, easiest to implement, and fastest to start up of all the solutions that they’ve used.
Perhaps there’s nothing more satisfying for an organization than seeing customers feeling satisfied with the overall value they receive and getting a greater return from their investment.
Act-On qualifies on both counts, full marks to the marketing automation company.
Edited by Adam Brandt