Contact Center Solutions Featured Article

'Act-On' Continues its Dynamic Approach in the Automation Market

July 16, 2014

In an era, where getting ahead of other businesses and staying there, is difficult, organizations cannot afford to remain static. They need to constantly innovate, always keep pace with customer demands and expectations, doing whatever it takes to ensure a ‘whole customer experience.’ Act-On Software is doing just that – empowering marketers with greater flexibility and control through automation.

The marketing automation company appears to have given a forward thrust to sales and marketing professionals with its ‘full functionality –no Complexity’ approach.  Its latest attempts in this direction have apparently made campaign creation and program execution easier and faster.

According to SiriusDecisions, a research and advisory firm, the B2B marketing automation market is 16 percent penetrated, and as marketing automation goes main-stream, value and satisfaction will become higher priorities.

Act-On's Funnel Reports, which have been pretty impressionable, seems to have opened up a whole new avenue of measurement and analysis as it provides insight into various marketing channels. Marketers can define the stages of their marketing and sales processes, and measure the results of their efforts through those stages. This dynamic approach is in stark contrast to the static, traditional reports, which provide results only for a given period of time.

At any point of time marketers should be able to view their favorite campaigns or performance report. Act-On’s customizable UI dashboard does just that, enabling users to group their marketing assets, select favorites and quickly access what they need.

Also, the company’s new integration architecture allows native integration with all major CRMs, enabling users to switch between systems without losing functionality, while a new Google (News - Alert) Chrome plug-in to its growing list of email connectors, enables users to send email through their corporate email systems.

A report by SiriusDecisions published last month indicates that Act-On is on the right track- simplifying user experience, while making the system more intuitive with dynamic reporting. Some of the company’s customers believe that Act-On’s automation platform is the most user-friendly, easiest to implement, and fastest to start up of all the solutions that they’ve used.

Perhaps there’s nothing more satisfying for an organization than seeing customers feeling satisfied with the overall value they receive and getting a greater return from their investment.

Act-On qualifies on both counts, full marks to the marketing automation company.




Edited by Adam Brandt

Article comments powered by Disqus

Related Contact Center Solutions Articles

Appeals Court OKs Redbox's Customer Info Disclosure to Third Parties

The U.S. Court of Appeals for the Seventh Circuit, based in Chicago, has given its approval of Redbox's practices for disclosing customer information to a third party regarding customer service issues. [ Read More ]
10/31/2014

On How to Avoid Challenges and Added Costs of Open Enrollment Period for 'Obamacare'

If you live in the U.S., consider this a type of public service announcement. We are about to enter the open enrollment period for 2015 as part of the continuing rollout of the Patient Protection and Affordable Care Act (PPACA), which has become better known as "Obamacare." As we are all aware, the initial rollout of Obamacare was problematic-to put it politely. However, the good news is that, thanks to some great work by the IT industry experts called in to fix it, healthcare.gov is working bet… [ Read More ]
10/31/2014

Getting Ready for the Holiday Rush-The Role of Customer Experience Transformation

It should be no surprise to anyone that the holiday season is fast-approaching, which means "all hands on deck" in the contact centers of retailers. And, as we move into what can best be characterized as the "Omni-channel Era" when it comes to providing a compelling customer experience, retailers are busy transforming virtually every aspect of how to provide such experiences. [ Read More ]
10/31/2014

When it comes to Contact Center Agents 'Mind the Gap'

As content curator and contributor to the Contact Center Solutions Community, part of my function is to review information and insights from around the Web and illuminate them to our readers. In this regard, I would like to recommend an insightful posting from IT-Online titled, "How to differentiate customer experience." [ Read More ]
10/30/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!