Contact Center Solutions Featured Article

Using all Available Assets for Integrated Marketing

July 14, 2014

The technology available to marketers today allows them to address their customers with multiple solutions capable of delivering continued personalized services across new channels. By delivering a start-to-finish process from the customer's point of view, marketers can create an integrated marketing campaign by merging the organization's customer-facing processes. This means the Web, mobile apps, call centers, social media and other channels can be used to address one customer at a time.

Google (News - Alert) Asia Pacific’s chief marketing officer Simon Kahn says "Humans do multiple things", and with that in mind the many touch points in the market place should be explored to talk to customers. Integration is key, and every available option should be used in order to have a successful marketing campaign.

While many marketers think they have it all figured out, measuring the ROI for traditional outlets such as TV, Radio, print and billboards is not an exact science. At best it is obscure, and direct attribution to a point of sale cannot be measured with any degree of certainty. With so many outlets and messages vying for the same pair of eyes or ears, the chances of messages getting through is getting slimmer because their attention span is becoming increasingly fragmented.

The new outlets on the other hand provide insights with data that can be measured, if all the technology is used properly. The integration of mobile technology is especially important to measure how consumes are engaging a particular marketing campaign, because the results can be seen if not immediately, than very soon after.

Mobile can integrate virtually every touch point, allowing marketers to deliver customized marketing services for long term customer retention. This requires understanding that marketing no longer means bombarding consumers with sale offers. Instead strategies should be adopted based on preferences that have been generated by the customer.

Because consumers can watch TV, listen to radio, access the Web, and interact with social media on their mobile device, it has become the ultimate integrated marketing solution. The key is understanding how it can be used effectively to give the customer what he or she wants when they want it, because it can easily be turned off or blocked.




Edited by Adam Brandt

Article comments powered by Disqus

Related Contact Center Solutions Articles

Survey: Mobile Experience Trumps Brand Loyalty Among Gen Y, Millennials

Retailers be warned - brand loyalty counts for less and less among younger consumers, who are likely to head to competitors if their mobile experience isn't what they think it should be. [ Read More ]
10/30/2014

Xerox Virtual Customer Care Agent Soon to Enter the Market

Today, many companies are working toward simplifying the workplace so that they can allocate more time and resources to their core business. WDS is one such company dedicated to making it customer's life easier. Recently, the company has introduced an intelligent, virtual customer care agent that can recognize and resolve customer questions in the same way a human agent would. [ Read More ]
10/29/2014

Cyara Partners with GlobalNet

Cyara, a provider of integrated, automated customer communication systems testing software, recently announced that GlobalNet, a company that provides customer experience innovation lifecycle services, has joined the company's Expert Partner Program. As a result, Cyara's contact center testing software has been integrated with GlobalNet's Customer Experience Innovation Lifecycle, expanding Cyara's market in North America. [ Read More ]
10/29/2014

The Personalization of Patient Care

There is little dispute that the healthcare system is not just one of the largest vertical markets for the consumption of modern technology in general but for ICT-related solutions specifically. Whether it is the digitization of medical records, the establishment of healthcare exchanges in the U.S., telemedicine, enhanced communications for first responders, etc. The appetite for ICT is almost insatiatable. [ Read More ]
10/28/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!