Contact Center Solutions Featured Article

Merkle Connected Recognition Identity Association Tool Now Available

May 08, 2014

After a successful year in beta, the Connected Recognition (cR) identity association tool from Merkle is now available to all the clients of the company.

Merkle is a technology enabled, data driven customer relationship marketing (CRM) firm. For more than two decades, it has been working with various enterprises to design, execute and evaluate connected CRM programs by combining a complete range of marketing, technical, analytical and creative disciplines.

Connected Recognition (cR) is a cloud-based connected recognition service that enables the management and association of identity attributes across all channels and media. With the help of this solution, marketers will be able to obtain a holistic 360-degree view of their customers, through a longitudinal examination of a customer’s overall experience with a brand, also known as the event stream.

As a connected recognition service, cR creates an integrated identity map, inclusive of both data standardization and data hygiene. The processes are unique and customized for each type of data, such as website, mobile device, e-mail and mailing address.

The individualized identity map and event stream generated by cR can become a major driver in the success of marketing organizations, says the company. These features provide organizations with the ability to understand customers and segments, improve budget allocation across multiple customer touchpoints, and deliver truly personalized experiences to individuals.

In addition, the cR creates a common, anonymous identifier that can be used to connect the data. Then, the solution utilizes a combination of traditional offline customer data integration (CDI) with additional processing to handle anonymous linkages, also known as digital data integration (DDI).

Matthew Mobley, chief marketing technology officer for Merkle, said in a statement, “As the number of addressable channels and media has exploded, organizations have been clamoring to rationalize and associate the resulting plethora of available data.”

Mobley added, “After significant investments in time, capital, and talent, we are excited to release the Connected Recognition platform that accomplishes this goal. By linking the traditional data integration methods of yesterday with the digital data integration needs of today, we are able to create a map of an individual across multiple channels, which in turn enables brands to deliver a uniquely personalized customer experience.”

Bottom-line is that the cR solution fuels the execution and optimization of integrated offline and online marketing and sales strategies, while supporting a brand’s commitment to consumer privacy, say sources from Merkle.




Edited by Peter Bernstein

Article comments powered by Disqus

Related Contact Center Solutions Articles

Golden Gate BPO Solutions Partners with NETCAST BPO Services

When it comes to business process outsourcing (BPO) while many parts of the world are gaining traction as places to locate facilities, India and the Philippines because of their large English-speaking talent pools remain the dominant BPO places to operate. This is particularly true for companies whose majority of customers require support in English. [ Read More ]
05/21/2015

AMC Technology Contact Canvas Integrates Contact Center Apps to Microsoft Dynamics CRM

In recognition of the value-added of CRM integration with contact center capabilities, enterprise and contact center application integration software specialists AMC Technology has announced it has telephony enabled Microsoft CRM 2013 and 2015 through its Contact Canvas platform. The AMC platform allows customers to integrate business apps and communications across the enterprise, from contact center agents to knowledge workers and mobile staff. [ Read More ]
05/21/2015

Lazy Dog Restaurants Partners with RRT On Takeout Management Solution

When it comes to the business world, customer satisfaction is the real currency that keeps a company going. This is true whether talking about a retail or restaurant or a call center. Lazy Dog Restaurant and Bar just announced it is taking the next step in increasing its customer service approach thanks to an agreement with Restaurant Revolution Technologies. The agreement will allow Lazy Dog to implement an innovative takeout order management solution that is going to be supported by the compan… [ Read More ]
05/12/2015

Boston Retail Partners' Survey Reveals 87 Percent Plan on Using Gamification

The latest survey from Boston Retailers Partners reveals retailers are implementing customer relationship management (CRM) solutions as a key enabler to influencing customers. And gamification has become an important tool as part of the CRM deployment. [ Read More ]
05/12/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!