Contact Center Solutions Featured Article

Hobsons' Solutions Provide Value to Students at Every Stage of Lifecycle

April 28, 2014

Just as customers are central to business, students are central to educational institutions. Student success creates brand equity for colleges and universities, but sadly according to a College America report, only thirty-six percent of college students graduate within four years. Apparently there is a disconnect between students’ education and the institution’s mission. Hobson’s recently launched lifecycle management solution – Radius – is helping educational institutions rectify this.

Touted to be the first student lifecycle management solution (SLM), Radius enables institutions to reach and connect with the students, help them stay on track and achieve their goals, while providing additional support when needed.  It encourages students  to make academic and career plans depending on individual abilities and interests.

Radius provides admissions professionals with distinctive freedom and flexibility to be agile, helps institutions manage day-to-day contact with students, creates dynamic cross-media marketing campaigns, and respond to enquiries in a timely manner. Users can access real-time reporting and analytics, and all this can be done from a single, easy-to-use interface.

“We are excited to offer Radius as the first, single solution to maximize student success and institutional effectiveness seamlessly across multiple student pathways and multiple aspects of the institution," said Craig Heldman, CEO, Hobsons.

Higher education isn’t easy these days and the education landscape doesn’t present a pretty picture. Colleges are challenged by decreased enrollment, increased competition, reduced funding, while student and families are left contemplating whether  college is a good investment option or not.

Spartanburg Methodist College (SMC) in South Carolina claims to have had success since implementing Radius. It states that it has revolutionized the way in which it interacts with students.

"Radius has allowed us to deepen those relationships and provide truly unique experiences for our prospective students. The intuitiveness of the program has allowed us to launch with minimal staff training and produced immediate results," said Mike Queen, director of admissions at SMC.

Hopefully, solutions like Radius will ensure that more students graduate from learning institutions. 

Edited by Maurice Nagle

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