Contact Center Solutions Featured Article

Gubagoo Optimizes its Chat Platform for Mobile

April 22, 2014

Gubagoo is enabling dealers to track and target customers that visit their website through a smartphone or a tablet.

The company has optimized its behavioral analytics-based chat and website engagement platform for dealer websites for mobile to this end.

Recent research shows that about 30-40 percent of dealer site traffic comes through mobile devices and Gubagoo is keeping customers on the dealership’s mobile site with its solution.

“Very soon, mobile will overtake the desktop as the way most people access dealer sites. And if a dealer’s vendors don’t enable smarter chat and more relevant site communications on mobile, they’re throwing 30-40 percent of their traffic away,” said Brad Title, CEO of Gubagoo.


Gubagoo’s latest offering is different from other solutions as they encourage the visitors to browse different pages on the website and this leads to distraction and loss of business for companies.

Using Gubagoo Mobile is easy; it does not require users to download any app and can work on any native smartphone or tablet device.

The solution is offered free to dealer clients.  The mobile engine automatically detects the presence of a mobile browser and intiates.

Gubagoo Mobile has already been tested by 1200 dealers and this pilot shows that users ‘mobile chat-to-lead conversion rates are higher (74 percent) than for chats happening through the desktop (71 percent).

Gubagoo’s solution is very relevant in today’s context because mobile has changed the way people buy cars from dealers. The solution instantly tags customers every time they visit the website and tracks every page they visit throughout the day.

Other features include using predictive modeling to match dealer inventory to visitor behavior, an online dashboard to chat, and (cloud-based) call center agents that lead to higher conversions.

“When we ‘flipped the mobile switch’ on the Gubagoo platform, our dealer websites had such a surge in chats and calls, that we had to dramatically staff up our 3rd-party chat and call labs. That’s the power of mobile car-shopping in action,” said Title. 




Edited by Maurice Nagle



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