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Cloud-based Customer Interaction Manager Enhances Marketing Campaigns

March 19, 2014

Marketers are in favor of a solution that can combine multiple sources of customer data in order to enable a seamless conversation with customers via different types of customer contact channels.

Teradata (News - Alert) eCircle, the European digital marketing unit of Teradata, has unveiled a new cloud-based version of Customer Interaction Manager, its campaign management solution that can enable data-driven marketing strategies.

Customer Interaction Manager helps marketing departments to analyze customer data, segment target markets and trigger “events” that will result in measureable real-time customer engagement. The solution also enables multi-channel dialog via various online and offline channels. Marketers can now make value-oriented decisions that will benefit consumers in addition to improving their business.

As part of Teradata eCircle’s integrated marketing cloud, Customer Interaction Manager will form a central application hub. Marketers can use the collected data to get more insights on how to enhance customer interactions. As and when required, insights can be shared among different departments through the cloud-based solution thereby improving agility, and reporting and analysis capabilities.

The Teradata eCircle’s embedded predictive analytics features and open access to data further enhance the solution as it gives anytime, anywhere access to data. It enables marketers to glean information on customer behavior and their preferred channels of interaction to deliver personalized communication and service.

This enhances campaign performance and results, and also reveals the process and the results as and when they occur, via the data visualization capabilities of the Customer Interaction Manager. This ensures quick interpretation and reporting through visual insights. The other features are mobile-enabled dashboards for the marketer on the go, integrated digital messaging and personalized landing pages.

The enhanced real-time integration manager and integration with third-party website tagging solutions helps capture the previous Web browsing behavior of consumers. This will help marketers to study consumer behavior to engage them better.

Teradata has been recognized by Gartner (News - Alert) as the dominant vendor in the emerging field of big data in the March 2014 Magic Quadrant for Data Warehouse Database Management Systems. With more than 30 years of history in the data warehouse market, Teradata offers a combination of tuned hardware and analytics-specific database software.


Edited by Rory J. Thompson

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