Contact Center Solutions Featured Article

Cloud-based Customer Interaction Manager Enhances Marketing Campaigns

March 19, 2014

Marketers are in favor of a solution that can combine multiple sources of customer data in order to enable a seamless conversation with customers via different types of customer contact channels.

Teradata (News - Alert) eCircle, the European digital marketing unit of Teradata, has unveiled a new cloud-based version of Customer Interaction Manager, its campaign management solution that can enable data-driven marketing strategies.

Customer Interaction Manager helps marketing departments to analyze customer data, segment target markets and trigger “events” that will result in measureable real-time customer engagement. The solution also enables multi-channel dialog via various online and offline channels. Marketers can now make value-oriented decisions that will benefit consumers in addition to improving their business.

As part of Teradata eCircle’s integrated marketing cloud, Customer Interaction Manager will form a central application hub. Marketers can use the collected data to get more insights on how to enhance customer interactions. As and when required, insights can be shared among different departments through the cloud-based solution thereby improving agility, and reporting and analysis capabilities.

The Teradata eCircle’s embedded predictive analytics features and open access to data further enhance the solution as it gives anytime, anywhere access to data. It enables marketers to glean information on customer behavior and their preferred channels of interaction to deliver personalized communication and service.

This enhances campaign performance and results, and also reveals the process and the results as and when they occur, via the data visualization capabilities of the Customer Interaction Manager. This ensures quick interpretation and reporting through visual insights. The other features are mobile-enabled dashboards for the marketer on the go, integrated digital messaging and personalized landing pages.

The enhanced real-time integration manager and integration with third-party website tagging solutions helps capture the previous Web browsing behavior of consumers. This will help marketers to study consumer behavior to engage them better.

Teradata has been recognized by Gartner (News - Alert) as the dominant vendor in the emerging field of big data in the March 2014 Magic Quadrant for Data Warehouse Database Management Systems. With more than 30 years of history in the data warehouse market, Teradata offers a combination of tuned hardware and analytics-specific database software.


Edited by Rory J. Thompson

Article comments powered by Disqus

Related Contact Center Solutions Articles

What it Takes to Deliver a Superior Customer Experience

For enterprises large and small around the world for the past several years "Improving the Customer Experience" has become a C-level priority. Some might even say customer experience (CX) has become a preoccupation. The challenge for everyone who is a stakeholder in developing ways to improve CX is in divining the answer to a straightforward but devilish question, "What does it take to deliver a superior customer experience?" [ Read More ]
09/02/2014

Big Data: Changing the Recruitment Process

Big data is having an impact on every aspect of business today, and recruitment is no exception. Many HR managers are increasingly turning to big data to find the right people for the right position. This idea of using big data for recruitment is called people analytics, and has been adopted extensively by many companies, especially those in the call center industry. In fact, call centers have been one of the biggest beneficiaries of people analytics because of its high attrition rates and the d… [ Read More ]
09/02/2014

Mobile UC Benefits From 'Interactive Virtual Queuing' For Efficient Customer Care

A recent study commissioned by Nuance of 1,000 American consumers, confirmed the changing needs and concerns for customer service brought about by smartphones and online self-service applications for information and simple business transactions ("mobile apps"). Eighty-two percent of consumers only contact customer service when they can't resolve their needs online by themselves. [ Read More ]
09/02/2014

How to be the 'Squeaky Wheel' of Customer Service

Sometimes getting customer service can be tougher than anyone might expect. It's easy to think that, particularly these days, businesses will go to just about any lengths to get and keep customers, but when it comes to customer service, that's not always the case. However, there are ways that customers can, at least somewhat, force the issue, and get great customer service out of a company, even when it would seemingly rather not provide that service. Squeaky wheels, after all, get the grease, a… [ Read More ]
09/02/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!