Contact Center Solutions Featured Article

Veeva Systems Introduces Veeva CRM Engage

March 18, 2014

Veeva Systems has announced the launch of a cloud-based application called Veeva CRM Engage.

This new application is designed to enable life sciences organizations to interact with healthcare professionals (HCPs) using internet on mobile devices.

Engage supports face-to-face, phone, and email customer interactions, and allows life sciences companies to facilitate a two-way dialogue online with relevant, interactive content.

“Today, physicians don’t have time to waste, and they are no longer interested in generic, static, one-way interactions,” said Eric Newmark, program director, Business Systems Strategies for IDC (News - Alert) Health Insights. “They expect information tailored to their specific needs and want answers when, where, and how they desire”

Veeva CRM Engage is an integral part of Veeva’s Commercial Suite, and ensures online interactions work in unison with all other channels. The solution not only delivers superior customer experience but also captures all web activities in Veeva CRM for further analysis.

Veeva Systems notes a Capgemini (News - Alert) November, 2013 survey according to which 70 percent of HCPs prefer digital access to pharmaceutical information.

Also, 40 percent of HCPs agree that digital media offers the most personalized and relevant content. Findings of this survey indicate the relevance of Engage as it enables companies to continuously adapt digital content to accommodate physician preferences.

Part of Veeva’s Commercial Suite for life sciences, Veeva CRM Engage also allows organizations to reuse the same content across multiple channels.

“Veeva’s customers can now easily add new channels as an integrated part of their promotional mix without any business disruption, helping create a differentiated customer experience, faster,” added Paul Shawah, vice president of commercial strategy for Veeva.

Veeva Systems provides cloud-based software for the global life sciences industry. The company was in the news earlier this month for announcing an extension of its global partnership with salesforce.com through 2025. 




Edited by Cassandra Tucker

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Dell, Opower, TeleTech Address Customer Experience

The week in contact center solutions saw the introduction by Opower of a new solution to the marketplace, the partnership of Dell and Medallia, the announcement of a new TeleTech call center in the lone star state, and the awarding of accolades to Ambs Call Center. [ Read More ]
10/18/2014

Opower's Customer Engagement Platform Gets a Makeover with New Analytic Tools

Enterprises all over the world, across many industries and sectors, have woken up to the importance of delivering sound customer service. The utility sector is no exception. In fact, at a time when the earth's fossil fuel reserves are fast diminishing, the gas, water and electric utility companies are striving to take the customer relationship to a far deeper level, so that they may find themselves in a better position to influence their customers to adopt more sustainable lifestyles and minimiz… [ Read More ]
10/15/2014

Ambs Call Center Presented with 2014 CAM-X Award of Excellence

For the fifth consecutive year, Ambs Call Center is said to have received the exclusive 2014 CAM-X Award of Excellence and also has been rated as the one of the top 10 answering services in terms of quality in North America. [ Read More ]
10/13/2014

Dell Announces Medallia as Open Networking Customer

Medallia, a global leader in Software-as-a-Service Customer Experience Management solutions, recently opted for Dell's Open Networking solutions [ Read More ]
10/13/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!