Contact Center Solutions Featured Article

Bright Pattern and thinkingVoice Deploy CallActivator for Improved Lead Management

March 06, 2014

Bright Pattern and thinkingVoice announced the deployment of CallActivator, a strategic move that is designed to improve agent yield and increase the quality of leads for end users. The new lead enhancement engine is a cloud-based application that implements a unique model for qualifying leads in real-time while ensuring total compliance with the tightened regulations with respect to consumer outreach. The deployment of CallActivator will also ensure that both organizations fully comply with all of the new aspects that the Telephone Consumer Protection Act (TCPA) has stipulated.


DC Cullinane, founder and CEO at thinkingVoice, stated, “We are deeply embedded in the supply chain, working to establish and sustain best practices around lead qualification, value enhancement and agent workflow. We’re realizing significant operational efficiencies that benefit the entire ecosystem of marketers and advertisers, all of whom need high quality leads to scale their business.”

The newly launched integrated solution leverages Bright Pattern’s advanced cloud-based software for contact center and thinkingVoice’s exclusive self-service lead management engine. The new application has been in production and has been widely deployed in the mortgage, insurance, education and elderly care sectors.

The integrated solution is touted to bring in great value to marketers and advertisers by providing real-time access to customer information. This real-time access helps to monetize the customer queries by enabling the marketers and advertisers to understand the customer better and provide specific targeted ads.

Speaking of the innovative solutions from thinkingVoice and the value of its cloud-based campaign management platform designed to increase agent performance, Scott Evanson of Smart Rhino Labs, a digital marketing agency, noted “thinkingVoice has been nothing but professional and responsive as we've worked with them in recent years. Having service providers like thinkingVoice in the industry that push for next level performance and efficiency is refreshing.”

Bright Pattern is engaged in the development of advanced cloud contact center software to enable contact centers to effectively manage the entire life cycle of customer engagement across all channels of communication. The company’s proprietary solution, ServicePattern offers unified communication functionalities combined with options for integration with third-party solutions to increase productivity.




Edited by Peter Bernstein



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