Contact Center Solutions Featured Article

Bright Pattern, Zingaya Integrate Technologies for Cross-channel Customer Experience

February 10, 2014

Bright Pattern and Zingaya announce the availability of an integrated solution that combines the functionalities of Bright Pattern’s ServicePattern with Zingaya Web-call to enable cross-channel customer experience. The integrated solution charges up the sales engagements by allowing website visitors to connect to a sales representative at the contact center. This feature helps the retailers to increase online sales conversions and reduce the abandonments in the shopping carts to increase sales.


In a release, Konstantin Kishinsky, CEO at Bright Pattern, said, “Any Web-centric enterprise that cares about sales and sales engagement needs to take a close look at this integration. It can be deployed today, as is, or used as a reference model for building additional, unique, multi-channel applications that use our API to gain competitive advantage.”

ServicePattern is customized software for contact centers providing reliability and security across all channels of consumer engagement. Zingaya Web-call connects the voice calls originated on the website to the relevant representative at the call center along with information such as items in the shopping cart, pages browsed through the session and the customer information. The contact center can use this information to create data-driven screen pop-ups, which can be leveraged by the representative to personalize the communication with the potential customer.

Speaking of the technology partnership with Bright Pattern, Alexey Aylarov, CEO and co-founder at Zingaya, said, “We have leveraged the strongest aspects of ServicePattern and Zingaya’s platform—including advanced API support, enterprise grade reliability, and cloud-based geographic diversity capabilities—to quickly develop this unique sales engagement application. We couldn’t be a happier with the process, or with the end product.”

Bright Pattern is engaged in the development of advanced cloud contact center software to enable contact centers to effectively manage the entire life cycle of customer engagement across all channels of communication. The company’s proprietary solution, ServicePattern offers unified communication functionalities combined with options for integration with third-party solutions to increase productivity.

Zingaya is engaged in the development of solutions that enable customers to place a call to the contact center through a single-click on the browser.  




Edited by Ryan Sartor



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