Contact Center Solutions Featured Article

A Big Decision for a Big Purchase: Big Data Analytics in Customer-Facing Functions

January 16, 2014

The average business today generates enormous amount of data, whether they want to or not. It’s in the contact center, it’s from the sales teams, and it’s from the marketing department. It comes from help desks, advertising, brick-and-mortar floors and even from manufacturing facilities. For many companies, it’s a burden. It’s a mish-mash of disjointed, disconnected and unstructured data that sits on networks and databanks, in recording solutions and in e-mail systems.

More forward-thinking companies are treating these heaps of data as diamonds in the rough. The information is valuable IF a company can make sense of it all. It can reflect a company’s performance historically as well as today – in this moment – and it can help make predictions for the future. It can also help companies adjust their business processes to improve efficiency and boost bottom lines.

While the contact center is one of the places that first began using analytics, the need for “big data” solutions are enterprise-wide today, particularly in customer-facing functions. Every business is actively engaging with their customers every day, whether in the form of helping choose and appropriate product or in a less active capacity, such as hosting a Facebook (News - Alert) fan page. But, because of this constant engagement, every business should also consider itself as a contact center, which means they should also understand how they can improve their customers’ experiences.

There are many options when it comes to managing, manipulating and using “big data” today. Some are very targeted, others are very multichannel, and there are an almost unlimited number of ways companies can deploy them. Not every company’s business need is the same, and organizations should be very careful how they purchase an analytics solution to help them use this raw data and turn it into valuable intelligence. The data is valuable, but businesses need to understand how to extract that value in a way that works best for their organization.

At the upcoming ITEXPO (News - Alert) to be held in Miami, Fla., a session entitled, “The Relationship Between Big Data and Customer Experience,” will be held on Thurs. Jan. 30 at 12:30 p.m. EST featuring speaker Brian Sadowski of Apriva and moderator Jon Arnold (News - Alert) – who will help attendees understand what data is available from existing customer interactions and experiences, how to best decipher it, and how to relate it to real business objectives and processes to improve the customer experience. The.  




Edited by Stefania Viscusi

Article comments powered by Disqus

Related Contact Center Solutions Articles

Big Data: Changing the Recruitment Process

Big data is having an impact on every aspect of business today, and recruitment is no exception. Many HR managers are increasingly turning to big data to find the right people for the right position. This idea of using big data for recruitment is called people analytics, and has been adopted extensively by many companies, especially those in the call center industry. In fact, call centers have been one of the biggest beneficiaries of people analytics because of its high attrition rates and the d… [ Read More ]
09/02/2014

Mobile UC Benefits From 'Interactive Virtual Queuing' For Efficient Customer Care

A recent study commissioned by Nuance of 1,000 American consumers, confirmed the changing needs and concerns for customer service brought about by smartphones and online self-service applications for information and simple business transactions ("mobile apps"). Eighty-two percent of consumers only contact customer service when they can't resolve their needs online by themselves. [ Read More ]
09/02/2014

How to be the 'Squeaky Wheel' of Customer Service

Sometimes getting customer service can be tougher than anyone might expect. It's easy to think that, particularly these days, businesses will go to just about any lengths to get and keep customers, but when it comes to customer service, that's not always the case. However, there are ways that customers can, at least somewhat, force the issue, and get great customer service out of a company, even when it would seemingly rather not provide that service. Squeaky wheels, after all, get the grease, a… [ Read More ]
09/02/2014

Measuring What Matters in the Contact Center

Measuring the right things in the best way is the path to improving agent performance and customer satisfaction. [ Read More ]
09/02/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!