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StreamSend Solutions Help Integrate Marketing Automation Into Email Marketing

December 26, 2013

StreamSend announced that the company has been successfully helping businesses to integrate social media, video and marketing automation plans into the email marketing campaigns. As per the report published by DMA Email Marketing Council, email marketing strategy offers the maximum return on investment during 2013. The report also mentions that integration of email marketing with social media campaigns is expected to generate more effective returns.


In a release, Dan Forootan, President of StreamSend Email Marketing, said “New channels and communication options are transforming the way consumers make purchase decisions, gain more information about products and services and find deals and purchase incentives. It’s essential that email marketers stay on their toes and adapt by spending smarter, integrating email with other digital platforms, and driving highly targeted automated campaigns.”

In recent research commissioned by the Relevancy Group, it showed that marketing strategies which combine email campaigns with social media campaigns generate revenues more than six times as compared to the email only campaigns. Another independent study predicted that email campaigns combined with social media and video are expected to enhance revenues by nearly forty percent.

In line with the results collected from various surveys, StreamSend launched its flagship social marketing tool named StreamSend Share 2.0, to seamlessly integrate email marketing with social media integration. The smart message delivery feature in the tool will simplify the entire email marketing process enabling users to create a single campaign and relay it over email, social media and the web channel with a single click. The platform features enhanced properties and intuitive capabilities enabling digital media marketers to roll-out integrated marketing campaigns with lesser effort and increased effectiveness.

The various features offered by StreamSend enable marketers to automate their email marketing efforts with advanced segmentation, triggered emails, RSS publishing and converting social media conversations into email distribution lists. StreamSend also offers a huge catalog of templates designed professionally featuring drag and drop options that can be seamlessly customized by users as per the requirement of their campaigns.

StreamSend is engaged in the development of solutions for fostering seamless integration of email marketing and social delivery campaigns for the digital media marketers.




Edited by Cassandra Tucker



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