Innovaro, Inc. recently announced that International Turnkey Systems Group (ITS) has signed an agreement to become a LaunchPad Listen user. By leveraging LaunchPad Listen, ITS will benefit from greater insight into its customers’ needs and profiles, thereby paving the way for improved customer relationships. Innovaro specializes in providing software-driven innovation solutions, consulting services, and foresight research to deliver on customers’ innovation needs.
“ITS looks forward to working with Innovaro and leveraging the company’s LaunchPad Listen software,” said John Loomis, CEO of ITS. “As part of our turnaround strategy, we are committed to delivering cutting-edge IT and business solutions to enterprises across all industries. Deploying Listen will enable us to gain invaluable insight into what people are saying about our company, our products, our customer service, and even our competitors, across multiple social media platforms.”
ITS will implement the LaunchPad Listen software to supplement its corporate marketing efforts and to build a robust social media capability. These initiatives will help the company in monitoring social media across different areas of organizational interest.
“We are very pleased to have ITS as a LaunchPad Listen user. ITS is a leading provider of cutting-edge integrated information technology solutions to a wide spectrum of industries and government entities globally,” said Asa Lanum, Innovaro’s CEO. “We’re confident that through the powerful insights our software generates, ITS will secure a deeper understanding of their customer needs and profiles, which in turn will help them to further enhance and strengthen their customer relationships.”
Listen, which has been developed as a part of Innovaro’s LaunchPad innovation software portfolio, provides optimized capabilities for capturing, measuring, and correlating customer needs. Built with an advanced sentiment analysis tool, the software helps in delivering greater insight into social media monitoring by assessing individual sentiments of the customers.