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Capgemini Introduces the OCommerce All-Channel Experience Solution

September 24, 2013

Capgemini recently announced the release of its OCommerce solution, which has been designed in collaboration with Oracle. The new All-Channel Experience solution aims to enhance business operations for retail and consumer product companies and to help them better engage with their digital shoppers. Companies using the OCommerce solution will be able to optimize their customer interactions across multiple channels and boost customer conversion rates and loyalty.


OCommerce has been designed as a part of the All-Channel Experience portfolio of Capgemini. The All-Channel Experience suite has been designed to support consumer products and retail companies in developing a robust business and technology framework, which can help them deliver a consistent customer experience across all channels.

In a statement, Brian Girouard, vice president and leader of Capgemini North America Consumer Products & Retail Sector, said, “By using Oracle’s cutting-edge technology solutions and Capgemini’s experience in process improvement and technology implementation, OCommerce provides customers with an ideal offering designed to transform their customer engagement. We are utilizing OCommerce’s cutting edge functionality to help retailers create a faster and more seamless customer experience.”

The latest Digital Shopper Relevancy Report from Capgemini found that 60 percent of shoppers expected convergence of all retail channels by 2014. However, more than 50 percent of respondents reported that the way a large majority of retailers present themselves across multiple channels is not consistent. By developing the OCommerce solution, Capgemini and Oracle hope to make it possible for companies to address customer demand for consistency and convergence across all channels. Furthermore, the solution can be deployed either as a point solution or to completely manage a single area of need. If required, the solution can also be expanded over time, subject to budgeting parameters and priorities.

Jordi Alex Moreno, IT director, Desigual said, “Capgemini’s experience has enabled us to develop an attractive and efficient channel for collaborating with our sales network within a very short time. We see the potential of expanding this concept to better enhance our customer experience initiatives across all channels.”




Edited by Blaise McNamee



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