Contact Center Solutions Featured Article

SDL Partners with Webtrends

August 29, 2013

Today’s success mantra lies in delivering compelling customer experiences. To achieve this, brands are striving to develop a deep understanding of their customers across all interactions and channels. SDL, a provider of customer experience management solutions, has announced a strategic alliance with Webtrends, a specialist in digital marketing solutions, to help marketers gain a solid understanding of their customers and immediately respond to their needs.


Through this alliance, says the company, marketers stand to gain unparalleled insight into their customers' digital behavior and intent.

As indicated, marketers will now have to access a combination of SDL Intelligent Marketing Suite and Webtrends Streams.

"There are two prerequisites for converting customers -- possessing a comprehensive understanding of their needs and offering genuine, engaging experiences while they are in the moment. The combination of SDL and Webtrends delivers on these requirements,” Joe Stanhope, chief strategy officer, SDL Campaign Management & Analytics said in a statement.

The combination aims to enable marketers to see actions in the very moment when the customer is navigating and engaging with digital properties; track marketing campaigns within digital touchpoints at the individual visitor level; understand multichannel interactions and maximize the effectiveness of marketing investments; and improve segmentation and targeting efforts for each customer.

"Webtrends has evolved marketing into a real-time opportunity to interact with individual customers with highly personalized content. This ability both strengthens and integrates seamlessly with the SDL platform," Alex Yoder, chief executive officer of Webtrends added.

Grant Johnson, chief marketing officer of SDL, also believes that this strategic partnership with Webtrends further demonstrates the company’s commitment to helping marketers optimize customer experience throughout the entire customer journey, from pre to post-purchase.

Back in July 2013, the company announced upgrades to its SDL Intelligent Marketing Suite, which features improvements to the SDL Email Manager solution.




Edited by Blaise McNamee



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