Epsilon recently announced that it has entered into an agreement with Dunkin' Donuts to offer the required technology solutions that will enable Dunkin Donuts to roll out its new DD Perks Program, which is an innovative loyalty-designed initiative that the company hopes to implement before the end of 2013.
Dunkin' Donuts is extremely popular across the nation for serving up coffee and baked goodies like donuts, bagels and muffins. Brand Keys has awarded Dunkin’ Donuts as the number one ranking company for customer loyalty in the coffee category for seven consecutive years. Currently, Dunkin’ Donuts has over 10,500 restaurants spread across 31 countries.
In a statement, John Costello, president of Global Marketing and Innovation for Dunkin' Brands, said, "The passion for Dunkin' Donuts is unmatched and we are always looking for meaningful opportunities across a variety of touch points to reward our guests for their loyalty. By leveraging technology solutions from Epsilon, a leader in the loyalty marketing space, we are excited to roll out an enhanced DD Perks loyalty program beginning later this year that will enable an even deeper engagement with our guests."
Dunkin’ Donuts will rely on Epsilon to provide a technological solution that will enable them to roll out an innovative program that is designed to provide more benefits to the company’s employees. Epsilon is a specialist when it comes to providing direct-to-customer connections that enhance business performance.
Bryan Kennedy, chief executive officer of Epsilon, said, "Dunkin' Donuts is a tremendously successful and well-recognized brand within a highly competitive space. They have a great track record of building loyal relationships with their guests. The right technology and expertise is critical to building out an effective loyalty program and creating a seamless experience for customers across marketing channels. Our partnership will allow Dunkin' Donuts to increase their focus on the individual customer, and build even deeper brand and business equity for their organization."
Epsilon innovative solutions maximize the power of rich transactional and demographic marketing data, analytics, strategic insights, digital and database marketing technologies to help brands connect with consumers online as well as offline, thereby increasing the opportunity to generate significant marketing results.