Contact Center Solutions Featured Article

Interactive Intelligence Conducts Middle East Survey on Customer Service Experience Strategies

June 14, 2013

The Middle East is a rapidly expanding market for contact center solutions, but as all multi-national companies know, being keenly attuned to local needs is critical. 

With obtaining first-hand knowledge of local and regional requirements as the objective, IP unified IP business communications software and service provider Interactive Intelligence has launched a survey across the Middle East to better gauge the level regional companies are at with regard to implementing customer service experience strategies and technologies. 



Shaheen Haque, territory manager for the Middle East and Turkey at Interactive Intelligence, said, “In today's competitive climate, the success of organizations will to a large extent depend on how well they understand and service their customers at every stage of their interaction. We believe that the survey will shed light on how prepared Middle East organizations are to deliver customer service excellence and what channels and technologies are being used for service delivery. Survey findings will enable us to educate regional companies as to where the gaps exist and how they can increase customer loyalty and grow their business through better service and better customer experience.”



The survey questionnaire can be found at ow.ly/lZg3h. If you are in the Middle East, by all means you should participate. Along with being able to find out more about contact center solutions that are applicable to your growing business, survey respondents will be eligible to win an Apple iPad Mini.

Results of this survey, together with the winner of the prize draw, will be published via a press release.  

Interactive Intelligence is no stranger to this part of the world, with offices in Dubai and Saudi Arabia. And, this is a hot market as the growth of the financial services, mobile telephony, healthcare and retailing industries (just to name a few), have generated significant demand for contact centers, along with the desirability of putting such centers close to the customers, i.e., in the region. 

That said, local contact center operators, or those looking to establish a contact center, are sensitive to how their customers like to interact with them, and sharing their requirements with one of the leading vendors is a win/win. 

As noted, if you participate you could even be a winner of an iPad Mini, but the real pay-off can come from obtaining the information you need to optimize your organization’s customer interactions.




Edited by Alisen Downey



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