MarketsandMarkets, a market research and consulting company, has released detailed report on Social Customer Relationship Management (CRM) market. This report is titled “Customer Relationship Management (CRM) & Social CRM Market (2013-2018).”
MarketsandMarkets predicts that the Social CRM Market to grow from $1.91 billion in 2013 to $9.08 billion in 2018. The report states a compound annual growth rate (CAGR) of 36.5 percent from 2013 to 2018.
The report presents how enterprises can use social tools and sites to generate opportunities for themselves and create effective brand presence among its customers.
It also states that traditional CRM solutions with social media can be used to improve the overall customer engagement for enterprises.
The report defines and segments the global CRM Software Market into various sub-segments with in-depth analysis and forecasting of revenues. It segments the CRM and social customer relationship management market by type of deployment models: on-premise, hosted and hybrid. In regard to types of applications, the CRM market can be broken down into several categories like marketing, sales, support and service, collaborations, innovations and customer experience. Regarding types of solutions, the CRM market can be divided into social monitoring, social listening, social mapping, social management, social middleware and social measurement.
The report also can be segmented based on industry verticals. It can be divided into banking, financial service and insurance (BFSI), academia and government, healthcare, consumer goods and retail, telecom and IT, oil and gas and energy, power and utilities.
The enterprise customers can buy this report from MarketsandMarkets’ website and the early buyers will receive 10 percent customization on this report.
The report evaluates the usage percentage of CRM solutions, across all departments such as IT, R&D, marketing, sales, HR, and operations.