Drishti Strengthens Hold in Africa with Direct Channel Partnership

Needing to strengthen its hold in the African market and attain its objective of delivering quality customer service solutions to its customers, Drishti-Soft, a reputed CIM technology innovator center, decided to enter into a business alliance with Direct Channel Simbatech Kenya Ltd.

Direct Channel is a well-known contact center and business process outsource provider (BPO) throughout Africa and the partnership will see Drishti’s flagship product- AMEYO - become the technology-of-choice for the BPO provider.

"We are pleased to partner with this renowned organization. Jointly, we will proceed towards our objective of delivering quality service to our customers," said Sachin Bhatia, vice president, business development at Drishti.

AMEYO has reportedly been designed to add value to the businesses and pave the way for a structured growth. By using AMEYO, customers have claimed significant increase in efficiency levels, reduction in operational costs, flexibility, consistent user experience and a demonstrable ROI.

As Direct Channel provides a variety of business services to organizations operating in different sectors and is serving the needs of reputed multinational organizations, it needed a complete CIM solution that was robust and cost efficient.

AMEYO’s low capital expenditure, unparalleled capabilities, simplicity of use, easy configurability and faster turnaround times made it an ideal fit for Direct Channel. Solutions based on Ameyo platform are also flexible enough to meet the rapidly changing requirements of contact centers and enterprises

Its powerful features not only empower organizations to dynamically manage their workforce, customers and processes more efficiently, but help provide a consistent user experience across various communication channels as well.

“AMEYO offers a powerful suite of features that are quintessential to a Contact Center or a BPO Service provider," observed Rishi Jatania, business development director, East Africa, commenting on the collaboration.

Recently, Drishti has delivered its complete CIM solution to drug safety and IT services provider Synowledge. The AMEYO solution by Drishti is offering Synowledge all the required features to serve their clients efficiently.