Contact Center Solutions Featured Article

Spectrio Acquires Hold It Systems

February 04, 2013

Spectrio, a provider of audio- and video-based marketing solutions, has recently acquired Hold It Systems/Ad On Hold, an Ohio-based messaging on-hold company. The funding was provided by Deerpath Capital Management, LP and affiliates of Main Street Capital Corporation.

Financial details of the transaction were not disclosed.

Both companies reportedly want to ensure that customer satisfaction is maintained at all times during the transition period. It also highlighted that president of Hold It Systems Don Bruns will remain involved with the company, but will be relieved from some of his regular operational functions.

Aaron Kleinhandler, principal and chief executive officer at Spectrio, said that Hold It Systems/Ad On Hold has a global client base of over 3,000 businesses to whom they provide high-quality audio and on hold messaging service. He added that this acquisition will not only complement Spectrio’s existing suite of messaging and audio marketing services, but will also incorporate the company’s services and offerings.

 “Spectrio has demonstrated a commitment to ensuring that our legacy clients continue to receive the same outstanding level of service that they have come to expect with Hold It Systems/Ad On Hold,” stated president Don Bruns of Hold It Systems/Ad On Hold. “Spectrio’s reputation in the telephone on-hold messaging industry is unquestionable, and by becoming a part of their team, our clients will now have the added benefit of using their digital signage and web/email marketing options.”

Spectrio is a Tampa-based provider of audio- and video-based marketing services. With audio and/or video marketing solutions in about 40,000 U.S. locations, the company is among the top five providers in the telephone on-hold messaging industry.

Hold It Systems / Ad on Hold has been providing high-quality messages, on hold music and other hold services for over three decades.  It was founded by advertising executive Don Bruns and is a pioneer in the digital on-hold advertising industry.




Edited by Braden Becker

Article comments powered by Disqus

Related Contact Center Solutions Articles

Survey: Mobile Experience Trumps Brand Loyalty Among Gen Y, Millennials

Retailers be warned - brand loyalty counts for less and less among younger consumers, who are likely to head to competitors if their mobile experience isn't what they think it should be. [ Read More ]
10/30/2014

Xerox Virtual Customer Care Agent Soon to Enter the Market

Today, many companies are working toward simplifying the workplace so that they can allocate more time and resources to their core business. WDS is one such company dedicated to making it customer's life easier. Recently, the company has introduced an intelligent, virtual customer care agent that can recognize and resolve customer questions in the same way a human agent would. [ Read More ]
10/29/2014

Cyara Partners with GlobalNet

Cyara, a provider of integrated, automated customer communication systems testing software, recently announced that GlobalNet, a company that provides customer experience innovation lifecycle services, has joined the company's Expert Partner Program. As a result, Cyara's contact center testing software has been integrated with GlobalNet's Customer Experience Innovation Lifecycle, expanding Cyara's market in North America. [ Read More ]
10/29/2014

The Personalization of Patient Care

There is little dispute that the healthcare system is not just one of the largest vertical markets for the consumption of modern technology in general but for ICT-related solutions specifically. Whether it is the digitization of medical records, the establishment of healthcare exchanges in the U.S., telemedicine, enhanced communications for first responders, etc. The appetite for ICT is almost insatiatable. [ Read More ]
10/28/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!