Contact Center Solutions Featured Article

Spectrio Acquires Hold It Systems

February 04, 2013

Spectrio, a provider of audio- and video-based marketing solutions, has recently acquired Hold It Systems/Ad On Hold, an Ohio-based messaging on-hold company. The funding was provided by Deerpath Capital Management, LP and affiliates of Main Street Capital Corporation.

Financial details of the transaction were not disclosed.

Both companies reportedly want to ensure that customer satisfaction is maintained at all times during the transition period. It also highlighted that president of Hold It Systems Don Bruns will remain involved with the company, but will be relieved from some of his regular operational functions.

Aaron Kleinhandler, principal and chief executive officer at Spectrio, said that Hold It Systems/Ad On Hold has a global client base of over 3,000 businesses to whom they provide high-quality audio and on hold messaging service. He added that this acquisition will not only complement Spectrio’s existing suite of messaging and audio marketing services, but will also incorporate the company’s services and offerings.

 “Spectrio has demonstrated a commitment to ensuring that our legacy clients continue to receive the same outstanding level of service that they have come to expect with Hold It Systems/Ad On Hold,” stated president Don Bruns of Hold It Systems/Ad On Hold. “Spectrio’s reputation in the telephone on-hold messaging industry is unquestionable, and by becoming a part of their team, our clients will now have the added benefit of using their digital signage and web/email marketing options.”

Spectrio is a Tampa-based provider of audio- and video-based marketing services. With audio and/or video marketing solutions in about 40,000 U.S. locations, the company is among the top five providers in the telephone on-hold messaging industry.

Hold It Systems / Ad on Hold has been providing high-quality messages, on hold music and other hold services for over three decades.  It was founded by advertising executive Don Bruns and is a pioneer in the digital on-hold advertising industry.




Edited by Braden Becker

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence, BT and Accenture

The future is now, or at least it is coming at us fast in the Contact Center Solutions Community, and there are two great ways to be part of the industry buzz as to what is unlikely to unfold in 2015. The first is to attend ITEXPO East, January 27-30, 2014 at the Miami Beach Convention center. This is a great opportunity to be warm and more to the point, hear, see and discuss contact center issues in person with peers and subject matter experts. [ Read More ]
01/17/2015

Customer Experience: The Last True Differentiator

In Ernst & Young's Global Consumer Banking Survey 2014, customers chose "the way I am treated" as the second most important reason for trusting their banking provider, just behind the understandably important "financial stability" of their bank. Customer experience was also cited as the most common reason for opening and closing accounts, more important than fees, rates, locations or convenience. Approximately 40 percent of customers planned to open or close an account in 2014. This means banks … [ Read More ]
01/16/2015

Digital Is Driving Businesses to Offer Personal and Intuitive Customer Experiences says Accenture Report

The preoccupation with improving the customer experience (CX) by C-levels around the world has been a trend for several years. In fact, the fastest growing C-level position is Customer Experience Management Officer (CEMO) or some variation on the title. And, as CX becomes ever more important as the means to provide differentiated value, delighting existing customers and for obtaining and keeping new ones, the preoccupation will not only grow more intense in 2015, but so will the investments in t… [ Read More ]
01/16/2015

BT Launches New Personalized Video Message Service

When it comes to contact center out-reach there are two trends that everyone needs to literally and figuratively keep an eye on in 2015. They are "personalization" and "video." And, while the first may seem obvious since the goal of marketers is to make customers and prospects feel appreciated with tailored messages uniquely for them, the use of video on the outbound side of things is after many years becoming something more than a novelty. [ Read More ]
01/15/2015
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!