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Spectrio Acquires Hold It Systems

February 04, 2013

Spectrio, a provider of audio- and video-based marketing solutions, has recently acquired Hold It Systems/Ad On Hold, an Ohio-based messaging on-hold company. The funding was provided by Deerpath Capital Management, LP and affiliates of Main Street Capital Corporation.

Financial details of the transaction were not disclosed.

Both companies reportedly want to ensure that customer satisfaction is maintained at all times during the transition period. It also highlighted that president of Hold It Systems Don Bruns will remain involved with the company, but will be relieved from some of his regular operational functions.

Aaron Kleinhandler, principal and chief executive officer at Spectrio, said that Hold It Systems/Ad On Hold has a global client base of over 3,000 businesses to whom they provide high-quality audio and on hold messaging service. He added that this acquisition will not only complement Spectrio’s existing suite of messaging and audio marketing services, but will also incorporate the company’s services and offerings.

 “Spectrio has demonstrated a commitment to ensuring that our legacy clients continue to receive the same outstanding level of service that they have come to expect with Hold It Systems/Ad On Hold,” stated president Don Bruns of Hold It Systems/Ad On Hold. “Spectrio’s reputation in the telephone on-hold messaging industry is unquestionable, and by becoming a part of their team, our clients will now have the added benefit of using their digital signage and web/email marketing options.”

Spectrio is a Tampa-based provider of audio- and video-based marketing services. With audio and/or video marketing solutions in about 40,000 U.S. locations, the company is among the top five providers in the telephone on-hold messaging industry.

Hold It Systems / Ad on Hold has been providing high-quality messages, on hold music and other hold services for over three decades.  It was founded by advertising executive Don Bruns and is a pioneer in the digital on-hold advertising industry.




Edited by Braden Becker

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