Contact Center Solutions Featured Article

Ofcom: Putting an End to Annoying Telemarketing Calls

January 15, 2013

Over 200 data brokers are working diligently each day to collect sensitive consumer information to sell it to other companies.

With the mobility trend becoming increasingly prominent in almost every industry, used for both personal and work-related reasons, the amount of sensitive information being stolen has reached heightened levels. Our home addresses, work addresses and mobile numbers are no longer private, as they can be accessed and hacked by data brokers.

One irritating type of company that data brokers sell our information to is telemarketers. Getting called from a random number, whether it is a voice recording or live telemarketer, has become an irritation that mobile users are forced to deal with since there is no way to filter these calls.

Ofcom, a communication regulator in the UK, has begun a research study to help industry, regulators and government officials figure out a way to distinguish between these types of calls.

British adults participating in the study will record any type of telemarketing calls they receive with a detailed journal of their experience. Ofcom will use this research to help understand the frequency of the calls and will also trace the companies behind the calls.

Apps like Abine’s DeleteMe Mobile, which prevents the re-accumulation of personal data from online tracking, were created to help protect the privacy of mobile users. However, like Bill Kerrigan, Abine CEO, brought to light, the biggest problem is the lack of updated laws and regulations that protect consumer information from being sold.

Ofcom has published an online consumer guide and is taking legal action against companies, like HomeServe and TalkTalk, in order to put an end to the root of the problem. It will also write to the companies making these calls and warn them to abide by its new regulations or they will face fines up to 3 million dollars.

The US should follow the UK’s lead and begin to enforce legal punishments against data brokers and telemarketers to protect the privacy of mobile users.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Rich Steeves

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence, BT and Accenture

The future is now, or at least it is coming at us fast in the Contact Center Solutions Community, and there are two great ways to be part of the industry buzz as to what is unlikely to unfold in 2015. The first is to attend ITEXPO East, January 27-30, 2014 at the Miami Beach Convention center. This is a great opportunity to be warm and more to the point, hear, see and discuss contact center issues in person with peers and subject matter experts. [ Read More ]
01/17/2015

Customer Experience: The Last True Differentiator

In Ernst & Young's Global Consumer Banking Survey 2014, customers chose "the way I am treated" as the second most important reason for trusting their banking provider, just behind the understandably important "financial stability" of their bank. Customer experience was also cited as the most common reason for opening and closing accounts, more important than fees, rates, locations or convenience. Approximately 40 percent of customers planned to open or close an account in 2014. This means banks … [ Read More ]
01/16/2015

Digital Is Driving Businesses to Offer Personal and Intuitive Customer Experiences says Accenture Report

The preoccupation with improving the customer experience (CX) by C-levels around the world has been a trend for several years. In fact, the fastest growing C-level position is Customer Experience Management Officer (CEMO) or some variation on the title. And, as CX becomes ever more important as the means to provide differentiated value, delighting existing customers and for obtaining and keeping new ones, the preoccupation will not only grow more intense in 2015, but so will the investments in t… [ Read More ]
01/16/2015

BT Launches New Personalized Video Message Service

When it comes to contact center out-reach there are two trends that everyone needs to literally and figuratively keep an eye on in 2015. They are "personalization" and "video." And, while the first may seem obvious since the goal of marketers is to make customers and prospects feel appreciated with tailored messages uniquely for them, the use of video on the outbound side of things is after many years becoming something more than a novelty. [ Read More ]
01/15/2015
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!