Contact Center Solutions Featured Article

Oracle Boosts its Customer Experience Cloud with Eloqua Marketing Buy

January 02, 2013

Contact centers soon will have another tool in their toolbox: a comprehensive marketing component to Oracle’s (News - Alert) Customer Experience Cloud. This became reality with the December announcement that Oracle is buying Eloqua Inc. for $23.50 per share or approximately $871 million, net of Eloqua’s (News - Alert) cash. Eloqua is a leading provider of cloud-based marketing automation and revenue performance management software.

Eloqua’s modern marketing cloud delivers best-in-class capabilities to ensure every component of marketing works harder and more efficiently to drive revenue, according to Oracle.

The purchase will improve Oracle’s Customer Experience Cloud, helping companies transform the way they market, sell and--important for contact centers—support and serve customers.

The combined offering will enable contact centers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint, according to Oracle.

“Modern marketing practices are driving revenue growth and is a critical area of investment for companies today,” said Thomas Kurian in the statement, executive vice president for Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”

Eloqua uses marketing automation expertise and technology to power revenue performance and business growth, according to the Eloqua web site. More marketers rely on Eloqua than all other marketing automation platforms combined, the company claims.

The technology helps companies reveal the “digital body language” of their prospects and customers. This can help contact centers better assist their customers.

Eloqua combines the art and science of marketing, it notes on its site. It helps its customers become marketing experts in campaign execution, testing, measurement, prospect profiling and lead nurturing.

With Eloqua, companies can increase revenue performance with qualified marketing leads, align marketing to sales with process and system integration, boost demand generation efficiency and effectiveness, demonstrate marketing value and accountability, and establish a modern marketing system of record.

“Exceptional customer experience starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne in the Oracle statement, chairman and CEO at Eloqua. “Together with Oracle, we expect to accelerate the pace of the modern marketing revolution and help our customers transform the way they market, sell, support and serve their customers.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert) (News - Alert). Follow us on Twitter.




Edited by Peter Bernstein

Article comments powered by Disqus

Related Contact Center Solutions Articles

Tellwise Smart Messages Integrated with Salesforce.com CRM

Tellwise Smart Messages has been integrated with Salesforce.com CRM software. This integration offers automated buyer communications, which enables continuous tracking, analysis, reporting and increased sales forecast accuracy. [ Read More ]
09/18/2014

Creating Customers for Life

Finally, a paramount piece to the puzzle is advocacy. By identifying who one's most active users are, and seeing who is gaining the high value from your offerings, it creates the opportunity for walking, talking advertisements. Communities of users can be developed to create best practices, and by fostering these relationships the door is left wide open for a very profitable long-term partnership. Referrals earn these advocates entrance in a loyalty program. To measure levels of advocacy, the me… [ Read More ]
09/18/2014

Georgia County to Receive New Call Center

Recent news emanating from Georgia's Henry County indicates that a global payments company will soon create a new call center in the city of McDonough and, with that new center, will create up to 450 jobs. [ Read More ]
09/17/2014

New TSYS Contact Center to Open in Georgia

Columbus, Georgia-based credit card and payment processor TSYS has announced they are making preparations to open a new contact center in McDonough, Georgia. The new contact center, located near Atlanta, is expected to open positions for up to 450 employees. [ Read More ]
09/17/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!