Contact Center Solutions Featured Article

3CLogic Contact Center Solution Incorporated with SugarCRM

December 17, 2012

3CLogic has incorporated its contact center software offering with SugarCRM. SugarCRM’s and 3CLogic’s inbound, outbound and combined contact center applications can now be incorporated effortlessly as a result of the latest merged solution, 3CSugarCRM.


By incorporating inbound and outbound contact center competences with a cloud-based CRM system, users will be offered improved Computer Telephony Integration (CTI).

In a statement, Ramana Reddy, director of Client Services at 3CLogic said, “This partnership will bring the benefits of a secure and highly available cloud based contact center system to SugarCRM customers. Off-the-shelf integration between SugarCRM and 3CLogic means customers don’t have to risk the uncertainty of complex software development projects. They can be confident that the two systems will work together seamlessly.”

Customers of both organizations will be offered a complete view of all voice, chat, text and social media communications throughout the contact center inside SugarCRM. Customers using the incorporated solution are not required to store customer credit card data in SugarCRM or in the 3CLogic contact center platform.

These customers can therefore accomplish PCI compliance.

Customers using this incorporated offering are also not required to key in same information on several screens and different systems. Organizations will in turn experience a boost in efficiency of their sales reps and customer service reps.

The latest offering also offers price benefits to customers as their phone and CRM systems have now been merged.

Lorna Heynike, SVP of Marketing at SugarCRM said, “SugarCRM is committed to enabling effective customer engagement for all customers. Our partnership with 3CLogic will provide customers with a 360 degree view of customer interactions across the enterprise, including call center applications. Customer facing professionals can quickly understand activity associated with each customer across channels from a single view, avoid surprises and engage proactively with their customers, and speak with a single voice across the organization.”

3CLogic provides a complete portfolio of cloud-based inbound and outbound customer interaction channels like voice, chat and social media. These offerings can be incorporated with current Customer Relationship Management software.

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Edited by Braden Becker



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