Contact Center Solutions Featured Article

Astute Solutions Unveils Social Relationship Management (SRM) Tool

December 06, 2012

Astute Solutions, a provider of customer experience technology solutions, announced the launch of a social relationship management (SRM) tool under the name Astute SRM.

The new Astute SRM helps users monitor, analyze and manage social media data. It allows marketing and communications professionals to close the gap between gathering social network data and using it to strengthen customer relationships. 

The social media management solution monitors millions of sites, including blogs, Twitter, YouTube and Facebook (News - Alert), and finds the conversations most relevant to a brand and business. It offers the ability to listen, analyze, manage and engage in the social arena.

With its extensive workflow capabilities, Astute SRM routes priority issues to the right person at the right time to their inbox, mobile device, browser, instant messenger, or CRM tool. The real-time auto-trending feature helps identify social topic trends and saves staff time in identifying trends.

The social CRM tool also includes geo-post pinpoint analysis to street level; association tracking of competitors, threats, products, topics and hashtag; threat tracking and alerts for crisis management; and user-controlled, custom analytics dashboards.

Alex George, chief technology officer at Astute Solutions, said, "Historically, it has been difficult for marketing agencies to cost-justify a powerful social media management tool.  By leveraging our vast experience managing customer data for Fortune 1000 brands, we have been able to create a comprehensive SRM solution that delivers robust, tailored data at a fixed, affordable price.”

Astute SRM clients have the flexibility to utilize the social data tools for their own interests as well as their clients. They can search topics, products, categories and competitors at no additional cost.

The SRM service is offered at a base package that provides access to unique active search streams for as low as $250 per search.  

The solution benefits public relations firms and other marketing consultants as it provides them with the flexibility to utilize the social data tools for their own interests as well as their clients. Agencies can add searches to support their own marketing and research needs, or new business efforts.

Bryan Haviland, who manages Astute Solutions' Agency Channel division, said, “We created Astute SRM with agencies in mind.  The base package includes 10 unique active search streams a month.  Astute customers dictate how the search streams are used from month to month.  This gives agencies the ability to deliver search solutions to their clients, while enhancing their own growth opportunities at the same time.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Georgia County to Receive New Call Center

Recent news emanating from Georgia's Henry County indicates that a global payments company will soon create a new call center in the city of McDonough and, with that new center, will create up to 450 jobs. [ Read More ]
09/17/2014

New TSYS Contact Center to Open in Georgia

Columbus, Georgia-based credit card and payment processor TSYS has announced they are making preparations to open a new contact center in McDonough, Georgia. The new contact center, located near Atlanta, is expected to open positions for up to 450 employees. [ Read More ]
09/17/2014

Omni-Channel Success: It's All About the Data, and the Process

Research has shown that providing detailed product information helps customers make buying decisions more quickly, and retailers and brands are making efforts to capitalize on that. Whereas a few years ago, product listings may have included price, one or two photos and a basic product description, today's product information includes detailed, keyword-rich descriptions for SEO, additional photo views, videos, product comparisons, "people who bought this also bought" recommendations, warranty in… [ Read More ]
09/16/2014

Call Centers in Philippines Concerned with Talent Pool and Attrition

A recent study concerning call centers in the Philippines suggests that companies in the region fear that their talent pool is drying up and that employee retention continues to be a large problem in the industry. [ Read More ]
09/16/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!