Contact Center Solutions Featured Article

Astute Solutions Unveils Social Relationship Management (SRM) Tool

December 06, 2012

Astute Solutions, a provider of customer experience technology solutions, announced the launch of a social relationship management (SRM) tool under the name Astute SRM.

The new Astute SRM helps users monitor, analyze and manage social media data. It allows marketing and communications professionals to close the gap between gathering social network data and using it to strengthen customer relationships. 

The social media management solution monitors millions of sites, including blogs, Twitter, YouTube and Facebook (News - Alert), and finds the conversations most relevant to a brand and business. It offers the ability to listen, analyze, manage and engage in the social arena.

With its extensive workflow capabilities, Astute SRM routes priority issues to the right person at the right time to their inbox, mobile device, browser, instant messenger, or CRM tool. The real-time auto-trending feature helps identify social topic trends and saves staff time in identifying trends.

The social CRM tool also includes geo-post pinpoint analysis to street level; association tracking of competitors, threats, products, topics and hashtag; threat tracking and alerts for crisis management; and user-controlled, custom analytics dashboards.

Alex George, chief technology officer at Astute Solutions, said, "Historically, it has been difficult for marketing agencies to cost-justify a powerful social media management tool.  By leveraging our vast experience managing customer data for Fortune 1000 brands, we have been able to create a comprehensive SRM solution that delivers robust, tailored data at a fixed, affordable price.”

Astute SRM clients have the flexibility to utilize the social data tools for their own interests as well as their clients. They can search topics, products, categories and competitors at no additional cost.

The SRM service is offered at a base package that provides access to unique active search streams for as low as $250 per search.  

The solution benefits public relations firms and other marketing consultants as it provides them with the flexibility to utilize the social data tools for their own interests as well as their clients. Agencies can add searches to support their own marketing and research needs, or new business efforts.

Bryan Haviland, who manages Astute Solutions' Agency Channel division, said, “We created Astute SRM with agencies in mind.  The base package includes 10 unique active search streams a month.  Astute customers dictate how the search streams are used from month to month.  This gives agencies the ability to deliver search solutions to their clients, while enhancing their own growth opportunities at the same time.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Thomas Cook Moves Workforce Management to the Cloud with NICE WFM Solution

Leisure travel group operator Thomas Cook has completed a significant migration to the cloud. The company has moved its on-premise NICE Workforce Management (WFM) solution to the cloud in the hopes of becoming more competitive and responsive to customers while also reducing ownership costs. [ Read More ]
04/27/2015

Interactive Intelligence Launches PureCloud Services in Australia and New Zealand

The rolling thunder of Interactive Intelligence enhancement and globalization of its PureCloud Amazon Web Services (AWS)-based, multitenant enterprise-grade collaboration, communications and customer engagement software and cloud services solutions continues to pick up speed. [ Read More ]
04/27/2015

Altocloud Jumps in the Smyths Toys Toybox to Bolster E-Commerce Presence

Those not immediately familiar with Smyths Toys can be forgiven, particularly if they don't live in the U.K or in Ireland, where Smyths Toys has at last report 80 stores to its credit. But Smyths Toys might well be easier find thanks to a new connection with Altocloud, which will bolster Smyths Toys' online presence and make e-commerce that much easier to carry out. [ Read More ]
04/22/2015

US Contact Center Jobs Continued to Increase in the First Quarter of 2015

The number of new U.S. contact center jobs was on the rise in the first quarter of this year, according to a jobs4america report. [ Read More ]
04/21/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!