Contact Center Solutions Featured Article

ForeSee Announces Partnership with Branding Brand to Measure Customer Experience

November 13, 2012

Earlier this week, the global dealer in technology-driven customer experience analytics, ForeSee, announced a partnership with a mobile solutions platform that powers mobile commerce sites and apps, Branding Brand.

To measure the customer experience, mobile sites and apps built on the Branding Brand platform can now seamlessly integrate ForeSee Satisfaction Analytics for Mobile through this partnership.

The Branding Brand platform easily transforms any aspect of a website into a unique, optimized mobile experience. Costco, Dick's Sporting Goods, Drugstore.com, Sephora, Steve Madden, and more are some of the companies that use the Branding Brand platform.

To measure the mobile customer experience directly with a random but representative sample of visitors to mobile-optimized sites and apps across all leading mobile platforms, ForeSee was the first company to develop technology.

ForeSee's methodology then transforms that data into actionable customer intelligence that clients use to help measure and predict mobile channel success. Companies can quantify the impact and influence that mobile has on subsequent experiences across all channels by measuring customer satisfaction.

"Branding Brand is dedicated to keeping our clients connected to their customers. Offering our clients seamless integration of ForeSee's mobile measurement technology for their m-commerce site, app, or tablet experience takes this one step further," said Chris Mason, Branding Brand co-founder and CEO.

Eric Feinberg, ForeSee's senior director of Mobile, concluded that using ForeSee's credible, reliable, predictive metrics, the partnership with Branding Brand will make it even easier for top retailers to measure the mobile experience so business leaders can manage its mobile initiatives forward.

It is imperative for retailers to measure customer experience in the mobile environment just as they do in every other channel, since mobile channels can be a direct revenue stream as well as a critical customer touch point influencing the customer buying lifecycle.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Getting Ready for the Holiday Rush-The Role of Customer Experience Transformation

It should be no surprise to anyone that the holiday season is fast-approaching, which means "all hands on deck" in the contact centers of retailers. And, as we move into what can best be characterized as the "Omni-channel Era" when it comes to providing a compelling customer experience, retailers are busy transforming virtually every aspect of how to provide such experiences. [ Read More ]
10/31/2014

When it comes to Contact Center Agents 'Mind the Gap'

As content curator and contributor to the Contact Center Solutions Community, part of my function is to review information and insights from around the Web and illuminate them to our readers. In this regard, I would like to recommend an insightful posting from IT-Online titled, "How to differentiate customer experience." [ Read More ]
10/30/2014

Survey: Deloitte Optimistic for Increased US Holiday Spending

Professional services firm Deloitte, which completes financial advisory surveys, has released the annual holiday shopping survey for nearly three decades. This year's survey, the 29th annual, shows that U.S. shoppers are optimistic entering the season for giving, which also happens to be the season for shopping. [ Read More ]
10/30/2014

Dialing for Votes

Depending on how you feel about such things, next-generation predictive dialers have become an integral, dare I say "must have" capability for political campaigns. Indeed, with the U.S. elections only days away, anyone living here not only is more than aware from watching TV that the "get out the vote" efforts are already in full swing as the airwaves are saturated with ads, but this has become that time of year when caller ID and answering systems are a godsend. [ Read More ]
10/30/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!