Contact Center Solutions Featured Article

ForeSee Announces Partnership with Branding Brand to Measure Customer Experience

November 13, 2012

Earlier this week, the global dealer in technology-driven customer experience analytics, ForeSee, announced a partnership with a mobile solutions platform that powers mobile commerce sites and apps, Branding Brand.

To measure the customer experience, mobile sites and apps built on the Branding Brand platform can now seamlessly integrate ForeSee Satisfaction Analytics for Mobile through this partnership.

The Branding Brand platform easily transforms any aspect of a website into a unique, optimized mobile experience. Costco, Dick's Sporting Goods, Drugstore.com, Sephora, Steve Madden, and more are some of the companies that use the Branding Brand platform.

To measure the mobile customer experience directly with a random but representative sample of visitors to mobile-optimized sites and apps across all leading mobile platforms, ForeSee was the first company to develop technology.

ForeSee's methodology then transforms that data into actionable customer intelligence that clients use to help measure and predict mobile channel success. Companies can quantify the impact and influence that mobile has on subsequent experiences across all channels by measuring customer satisfaction.

"Branding Brand is dedicated to keeping our clients connected to their customers. Offering our clients seamless integration of ForeSee's mobile measurement technology for their m-commerce site, app, or tablet experience takes this one step further," said Chris Mason, Branding Brand co-founder and CEO.

Eric Feinberg, ForeSee's senior director of Mobile, concluded that using ForeSee's credible, reliable, predictive metrics, the partnership with Branding Brand will make it even easier for top retailers to measure the mobile experience so business leaders can manage its mobile initiatives forward.

It is imperative for retailers to measure customer experience in the mobile environment just as they do in every other channel, since mobile channels can be a direct revenue stream as well as a critical customer touch point influencing the customer buying lifecycle.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Cost Savings or Customer Experience? It Doesn't Have to be a Choice

It's a simple fact - customers expect quality. They expect things to work. They expect not to have problems. That said, most accept they may encounter issues from time to time but, when they do, they expect quick and easy resolution. In other words, they expect your customer service to work. "Work," though, may mean very different things in terms of having appropriate resolution mechanisms in place, depending largely on the personal preferences of the customer. [ Read More ]
10/20/2014

Sitel Looking to Add 200 Jobs to Florida Call Center

As one report after another shows that call centers are returning to the United States in droves, communities all over the country are reaping the benefits. One such community is Lake City, Florida; where Sitel has just announced its plans to add as many as 200 positions to its call center. Sitel is one company that has made a rather productive go of it when it comes to the call center business. The firm has been so successful as a matter of fact that it actually has received business from other… [ Read More ]
10/20/2014

TicketNetwork Creates Jobs

TicketNetwork, a ticketing software provider, recently announced that it successfully hosted an open house job fair at its South Windsor headquarters. As per officials from the company, more than 45 applicants participated and 20 percent of them got the offers. Most of the professionals were hired for regular and seasonal inbound sales representative positions in its call center. [ Read More ]
10/20/2014

Contact Center Solutions Week in Review: Dell, Opower, TeleTech Address Customer Experience

The week in contact center solutions saw the introduction by Opower of a new solution to the marketplace, the partnership of Dell and Medallia, the announcement of a new TeleTech call center in the lone star state, and the awarding of accolades to Ambs Call Center. [ Read More ]
10/18/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!