Contact Center Solutions Featured Article

The Value of the Contact Center

October 24, 2012

The contact center is a company’s biggest asset in reaching out to current and potential customers, and it’s also a valuable tool in allowing loyal customers an avenue to reach the company, and even connect with specific individuals.

There’s a lot to accomplish in a given day within the contact center, activities that often demand the assistance of proven technology solutions.

For the contact center manager, how do they select the right solution to fit their needs?

Companies large and small rely on the contact center to reach out not only to customers, but to other departments within the company – or to satellite offices. Before the age of the Internet, most companies bought their own contact center infrastructure and set up a contact center on the premises.

Today, companies are either integrating their current system with a hosted service, or starting fresh with a hosted contact center exclusively.

Contact centers help employees manage their customers through a variety of media and applications, from phones to e-mail to live chats. Some of today’s contact centers are integrating SMS messaging to specific call lists to get real-time and immediate word out about special events or limited-time offerings on various services and products.

Companies that have constructed their contact center programs carefully will get value out of it, not only with better customer satisfaction and larger pools of potential customers, but also by enhancing the satisfaction of the employees who are more successful in their jobs because of an efficient contact center.

The contact center is a place where representatives have the opportunity to cross sell, assist customers with their issues or guide them to the correct product. It’s also a place where extremely valuable data is captured and stored. Administrators can run a variety of contact center software on the data to analyze and report on the various business processes that can be made to run more efficiently, thanks to the visibility the data provides.

There’s no doubt that the contact center is the central point of any business or enterprise. It’s where marketing ideas meet customer approval (or dissatisfaction). Multichannel marketing relies on the modern contact center and its various software and applications to carry out the essential information about goods and services that today’s consumers rely on.

Interactive Intelligence (News - Alert) Group, Inc. (ININ) is sponsoring an upcoming industry Web event focused on the importance of contact centers. The 75-minute webcast will begin at 11:30 a.m. (EST) on Tuesday, October 30, 2012.

The discussion brings industry analysts together to talk about best practices in establishing or upgrading a contact center. ININ’s chief marketing officer Joe Staples (News - Alert) will host the webcast.

For more information on how to register, check out this statement.




Edited by Braden Becker

Article comments powered by Disqus

Related Contact Center Solutions Articles

HGS Pembroke Named Contact Center of the Year by ORCCA

Hinduja Global Solutions (HGS) Limited's Pembroke, Ontario, site recently received the Contact Center of the Year award from the Ottawa Regional Contact Center Association (ORCCA). The award winners, which were announced earlier this month, were recognized for employee engagement, personnel development, quality assurance and customer satisfaction program. [ Read More ]
09/23/2014

Watermark Consulting Study Reveals Business Value of a Great Customer Experience

For several years we have all heard how improving the customer experience has become a top priority of C-levels around the world, and that in a world of commoditization it is key to creating long-term sustainable competitive advantage. While this has been gospel for obvious reasons, it is always nice to have validation in the form of some statistics. This is precisely what customer experience advisory firm Watermark Consulting has done with its recent analysis of stock market returns which found… [ Read More ]
09/22/2014

Stalag Call Center?

I started thinking about Stalags a few weeks ago when I checked into a hotel with my wife. I pointed out a large call center across the street and my wife asked, "How do you know it is a call center? I don't see any signs saying that!" Her question hit me like a Mack truck. How did I know it was a call center? Were there any real clues or was I just clairvoyant? [ Read More ]
09/22/2014

Contact Center Solutions Week in Review: Hiring Spree in the US

There are two interesting trends that continue to make their appearance in Contact Center Solutions Community news on almost a weekly basis, and this week they are prominent. They happen to also be closely related. The first is that that with customer experience improvement being such a large priority for companies around the world, the investment in contact centers is clearly increasing. The second is that whether it is contact centers for individual companies and government agencies of relying… [ Read More ]
09/20/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!