SoundBite Communications has become a member of the Customer Experience Professionals Association or CXPA.
A provider of cloud-based proactive customer experience management solutions, SoundBite serves the hosted contact center and mobile marketing markets. Its solutions are based on SoundBite Engage, an interactive multi-channel communications platform offering integrated SMS, dialer, voice messaging, e-mail and Web communications, and SoundBite Insight a preference management platform providing intelligent, personalized communications.
“For today’s businesses, customer experience hinges on the ability to enable customers to personalize their interactions, and for companies to recognize and insightfully respond to customer behavior,” said Jim Milton, president and CEO of SoundBite Communications.
“As a new member of the Customer Experience Professionals Association, we have a forum in which we can accelerate the exchange and adoption of best practices that will guide the further evolution of customer experience as more companies use it to build stronger customer relationships,” Milton added.
The CXPA is a global industry trade group which encourages members to take responsibility for creating and maintaining positive customer experience an important requisite for organizations selling products or offering services.
The endeavor of the association is to develop the customer experience field by establishing standards, offering networking and career opportunities and providing research and education to understand the customer experience discipline besides supporting professional development of its members.
“We greatly appreciate SoundBite Communications’ commitment to CXPA and the burgeoning customer experience industry,” said Bruce Temkin, co-founder and chair of CXPA. “The expertise of our membership base plays a leading role in the organization’s ability to create a vibrant future for customer experience management.”