Virtual Hold's Conversation Bridge Lets Marketers Turn QR Codes into Callbacks

Last week, IVR callback solution provider Virtual Hold Technology (News - Alert) (VHT) showed off its new Conversation Bridge solution that enables customers to request a callback from customer service through an Internet-connected smartphones, television, kiosk, gaming consoles or other devices. This week, the company is pointing out that Conversation Bridge offers another compelling feature: management of QR codes.

QR codes, or quick response codes, are the black and white squares of symbols that appear on many products and advertisements, enabling consumers to scan them with their smartphones for more information. They’re considered part of the broad new frontier of mobile marketing, allowing consumers to easily request more information without having to go through the traditional song and dance of researching company contact information.

"QR codes are popping up everywhere because they are a great way for marketers to bridge the gap between the physical world and the online world where details and rich content are available for customers seeking more," said Eric Camulli, VHT's vice president of marketing said in a statement. "But sometimes the best and most successful way to serve your customers is by talking to them, and the Conversation Bridge makes that happen,” he added.

VHT's Conversation Bridge is a multichannel callback solution that accepts callback requests and connects customers with live service when they need more information about products and services. Customers don't have to search for phone numbers, start the process over, repeat information or endure extended hold times. Instead, detailed information about the request is captured by VHT when the QR code is snapped. The information is then used to help route customers to the right person with the right skills in order to enhance the customer experience and improve close rates for businesses.

 "It's callback with context, which leads to positive customer conversations," said Camulli.

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