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Gartner Names Neolane as CRM Lead Management Visionary

June 14, 2012

Gartner Inc recently positioned Neolane in the Visionary Magic Quadrant for CRM Lead Management for 2012. According to Gartner, business process and technology are incorporated by lead management to complete the channels between marketing and direct or indirect sales. Gartner also states that enhanced demand creation, execution and opportunity management are necessary for driving superior-value opportunities.


The Gartner report indicates that lead management is not restricted to B2B organizations. Apart from B2B companies, B2C and B2B2C companies are also deploying lead management in varying industries like insurance, automotive, financial services, consumer products and services. All these companies have obtained an instant encouraging impact on revenue.

In a release, Stephane Dehoche, president and CEO, Neolane said, "In less than a year, Neolane has been named a Visionary in three Gartner Magic Quadrant reports. We believe this recognition puts Neolane in a distinct category that is not only defined by our disruptive approach to technology innovation, but also by the quantifiable, far-reaching business results our marketing technology delivers across multiple organizational sectors.” He added, “ Across our growing global customer base, we are seeing a blending of marketing requirements where B2B enterprises are transforming their relationships with customers similar to their peers on the consumer side; and vice versa, B2C clients are borrowing lead nurturing practices historically found in B2B marketing."

Neolane’s ability to incorporate comprehensive business goals for its B2B, B2C and an increasing number of B2B2C customers, have been responsible for its extensible and strong marketing technology platform. Neolane has been offering a cross-channel campaign management solution to these international companies, thereby encouraging customers and prospects to engage in dialogues across inbound and outbound channels on an individual basis. Customers of Neolane have been advantageously using the company’s established lead management capabilities to step up the revenue by incorporating lead generation, scoring, routing and development.

Neolane has also been positioned by Gartner in its "Magic Quadrant for Integrated Marketing Management" in 2011 and "Magic Quadrant for CRM Multichannel Campaign Management" in 2012.




Edited by Brooke Neuman



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