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BPMonline Launches Custom CRM Solution for Real Estate Industry

June 12, 2012

Boston-based CRM and business process management solutions provider, BPMonline, announced this week the launch of BPMonline CRM Realty, a new Web-based CRM solution created for real estate agencies, brokerages, developers and property management companies that wish to facilitate better customer relationships and customized industry-related business processes.


CRM Realty is available as a software-as-a-service solution.

BPMonline CRM Realty's business process management (BPM) engine was designed to let professionals more effectively manage contracts and lease offers, create agreements and payment follow ups or simply collaborate with partners and associates.

BPMonline CRM Realty is intuitive and allows professionals to leverage best practices and achieve improved employee productivity, increased process accuracy and accelerated response times.

The solution allows real estate entities to accomplish a number of tasks more easily, including:

  • Quickly and easily generate leads, grow the client-base and save relationship history
  • Maintain detailed information on properties
  • Record, tracks and analyze clients' requests
  • Enable customizable pre-defined property characteristic searches such as property types, features and views more easily
  • Automate application processing, creating proposal, invoicing and client service activities
  • Track invoice status
  • Increase effectiveness of marketing campaigns
  • Measure quality performance on an individual level and the company as a whole

The solution also offers social media integration, allowing real estate entities to make better use of social media channels such as Facebook, LinkedIn and Twitter. With the help of the solution, realtors have the ability to automatically search their contact list and pull in social media information about those contacts without having to manually enter the data.

Customer/prospect contact cards can be automatically filled in and Realtors can view their customer’s profile in a social network directly from BPMonline CRM Realty with no additional clicks, helping streamline processes.

“BPMonline CRM Realty gives companies the businesses agility needed to stay competitive and supports our goal to help professionals provide better customer service and stronger customer relations,” said Andrew Dovgan, BPMonline Business Development Executive. “We have customized BPMonline CRM Realty for the Real Estate Market and are excited that our CRM+BPM application will help close more deals and ensure ongoing success.”




Edited by Braden Becker

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