Social Lift, the social media contact center division of Dialogue Marketing Inc., has both re-invented the traditional call center business model and helped its customers gain a more manageable grip on their social media presence.
Ever since the birth of social media, companies have been constantly striving to find ways to convert ‘Likes’, ‘Retweets’ and ‘Check-Ins’ into purchases and long-term customer loyalty.
Social Lift allows businesses to focus on strengthening relationships with their existing customer base using social media centric campaigns, social customer service engagement, and new technologies such as video and mobile.
The goal of Social Lift is to turn businesses’ current customers into their brand ambassadors, effectively leveraging them to promote the brand, messaging and products to their online networks. Social Lift also monitors the social media landscape to generate new customers. If someone is having an unpleasant experience with a competitor, for example, the team will jump into the conversation and build an engaging experience to turn them into a new customer.
Social Lift was created by Dialogue Marketing to serve the need for a third-party social media contact center, which can build the customer experience by handling customer service and proactive engagement online on behalf of brands. Following its launch in November 2010, Social Lift rapidly became a flagship product for Dialogue Marketing.
Due to program’s huge success, Dialogue Marketing’s president Lauren Ziskie was recently recognized as one of the “20 in their 20’s” by Crain’s Detroit Business. After starting Dialogue Marketing in 2007, Ziskie saw the need to expand the call center’s business services to include a social media contact center to reach a younger demographic. Her persistence within the company resulted in the creation of the social media contact center, Social Lift.
“Younger people don’t want to call a company and deal with its automated phone service,” Ziskie said. “They’d rather send in a text or a tweet.”
ContactCenterSolutions reported that Dialogue Marketing Inc. has appointed Jason Lancaster as its chief operating officer.