Contact Center Solutions Featured Article

Infor CRM to Help Mohegan Sun Increase Revenue

March 22, 2012

Utilizing the Infor10 CRM Enterprise service, users can realize a consolidated data access including customer interaction history and a simplified management of inbound customer emails. The suite can also help companies reduce costs, stay on budget and improve productivity.


The Infor10 suite is now going to help Mohegan Sun, a Northeast-based gaming and entertainment destination, increase revenue and enhance customer service. Mohegan Sun will also be able to personalize communication with its gaming patrons across various touch points with the help of Infor Interaction Advisor.

Infor solutions have solid reputations in gaming industry implementations and they can easily integrate with available systems. These are the reasons cited by Mohegan Sun for selecting the Infor CTM Enterprise suite. The Sales, Service and Interaction Advisor components in the suite are supposed to help Mohegan setup multiple cross-sell and up-sell channels through which additional revenue can be generated.

With Infor CRM Enterprise, Mohegan Sun users will be able to offer personalized interaction, 24x7 customer self-service, better customer support, quick access to accurate information and more. Mohegan Sun users in its call center will have access to everything on a single, unified screen, and Interaction Advisor will automatically display promotional offerings based on saved customer preferences, enabling a higher level of guest satisfaction and more sales opportunities to help drive profits.

“Interaction Advisor will provide us with a valuable tool in discovering why guests choose to visit Mohegan Sun, what type of experience they’re looking for, and why they keep coming back. By finding out what our guests’ needs and preferences are, we gain the advantage through customer knowledge, which will enable us to become more competitive in the gaming industry by adjusting our strategies accordingly,” claimed Dave Martinelli, VP of CRM at Mohegan Sun, in a press release.

Recently ContactCenterSolutions reported that Infor’s ability to scale and integrate the complex data environments of its users, the flexible solutions and approach to design technical solutions combine to bring a compelling and profitable economic model with any customer situation and also Infor boosted its CRM solutions with Microsoft technology.






Edited by Jennifer Russell



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