Australian-based SEO Company Oracle Digital recently announced that it will be enhancing its SEO and web-related services for current and potential clients. The company realizes the importance of using the internet to expand its brand image, source potential leads and increase sales.
In a release, Elena Wise, acting managing director of PayPal Australia said that, “Many purchasers are now buying from international retailers, strategizing with the new buying power that has been brought about by the stronger dollar and easy access brought about by the internet. With the continued strength of the Australian dollar, international competition is set to intensify into 2012.”
Amid growing international competition, retail stores as well as regional and local retailers are showing a keen interest in investing in the latest technology and e-commerce solutions to boost sales and to expand their customer base both within the domestic and international market. Currently, easily accessible internet tools which include the social media platform are used by retailers across the globe to boost sales and to improve their customer service offerings.
Mark Doro, general manager of Myer's IT operations division, one of the most popular retail companies in Australia, said that, “This has enabled the company to reduce transaction times at POS, improve target marketing to consumers, provide more immediate and accurate information regarding stock on hand in any of its stores, as well as increase security in store for staff and customers.”
Internet strategies such as digital marketing and merchandising, together with social media marketing are some of the latest techniques that have been incorporated by local retail stores which have resulted in increased sales and improved customer service.
James Corby, head of Oracle Digital, said that, “Our customers need and demand transparency, so with the introduction of our new support desk, that is exactly what they will receive. We are totally inspired to deliver what we consider the fastest and best customer experience that any tech customer will experience in Australia. Smaller businesses have to embrace the online realm, if you ignore it, you will be left behind.”