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Contact Center Solutions Analysis Featured Article
April 21, 2008
CRM Vendor Cegedim Dendrite, OptimizeRx Announce Partnership
By David Sims, TMCnet Contributing EditorOptimizeRx Corp. and Cegedim Dendrite, a vendor of CRM and other pharmaceutical industry products, have announced plans to enter into an exclusive relationship to offer a Web-based savings and patient support program for prescription and healthcare brands.
The partnership, which was announced at the DTC National Conference, "brings together two leaders in an emerging industry segment that aims to help patients begin and maintain their therapies," according to Cegedim officials.
OptimizeRx gives patients a central way to access and enroll in over 150 savings and support programs. Cegedim Dendrite, through its Opus Health division, offers adjudicated patient support cards to the marketplace and now has more than 45 million money saving "loyalty" cards in circulation, distributed by physicians and pharmacies to patients.
Company officials say the partnership will allow existing Cegedim Dendrite customers to integrate a Web search tool into their marketing mix, while "getting consistent messaging and reporting across all marketing channels."
Meanwhile, for healthcare brands without existing patient programs, the partnership supports the launch of OptimizeRx's proprietary system, OffeRx, a turnkey product designed to integrate the development, promotion and management of customizable patient-offer programs.
Under the partnership, OPUS Health will manage the loyalty cards generated through OffeRx. To help administer the program, OPUS Health will use contracted relationships with more than 61,000 pharmacies.
David Harrell, CEO of OptimizeRx, noted that "right now, only a small number of pharmaceutical brands have implemented a savings and patient support program as part of their marketing efforts."
Earlier this month Cegedim Dendrite announced what company officials are calling "an expanded strategic relationship" with Microsoft (News - Alert), to "help ensure brand messages reach prescribers and patients with the greatest impact."
By incorporating functionality from Microsoft SQL Reporting Services, Microsoft Office PerformancePoint Server 2007, and Microsoft SharePoint Server 2007, Cegedim Dendrite's CRM will offer analytical capabilities for pharma firms' sales and marketing.
Subhash Vaid, Vice President, CRM Solutions and Analytics, Cegedim Dendrite, said the alliance with Microsoft "will help those companies turn massive amounts of data into useful information."
Cegedim Dendrite's CRM products are marketed to life sciences companies as sales and marketing tools, helping firms "target prescribers with brand messages by using various e-marketing techniques and providing sales reps with Sales Force Effectiveness tools," Cegedim officials say.
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is, Best Practices in Agent Retention brought to you by Enkata.