Contact Center Solutions Featured Article

Cabela's Expands Teradata System to Examine Customer Behavior and Improve Service

April 18, 2008

Teradata (News - Alert) Corporation, a provider of enterprise data warehousing, announced that Cabela’s Inc., a direct marketer and specialty retailer of outdoor merchandise, is expanding its Teradata system to enable more extensive analysis of data pertaining to customer behavior. This move is expected to support Cabela’s initiatives to provide more precise and personal service to its millions of customers. 
 
To address critical needs and provide strategic and tactical business insight, the Teradata system integrates data from Cabela stores, catalog and online operations. The retailer uses a variety of software tools running on Teradata to continuously improve merchandising and marketing analysis across its large and growing customer base.
 
“Cabela’s is focused on developing the tools and analytical capabilities necessary to take the vast amount of multi-channel data available and turn it into actionable insights,” said Corey Bergstrom, director of analytics at Cabela’s, in a Thursday statement.
 
Bergstrom continued: “The current partnership with Teradata has positioned Cabela’s to provide more dynamic information to more areas of the company – and we feel this expanded partnership will provide even more flexibility in terms of data availability and ultimately, insights that can be leveraged to better take care of our customers.”

This expansion at Cabela’s also includes the addition of a Teradata financial services data model for improved visibility into financial performance drivers and management.

The data model establishes relevant connections pertaining to individual customers, spending details, economic data, region, store locations, promotional events and types of business impact.

As a result, Cabela’s will be able to accelerate insight for analytical questions, including the impact of certain promotional events on customer spending, correlations to payment details, customer profitability and detailed analysis of sales to merchandise, assortment and selling channel.
 
“Retailers that compete on analytics such as Cabela’s use Teradata analytical intelligence tools for smart, fast answers to complex business questions,” said Ed Dupee, vice president, retail global industry solutions, Teradata, in Thursday’s statement. “Retailers explore point-of-sale details and inventory data to scout for new opportunities to reduce costs, raise revenue, improve marketing and build stronger customer relationships. Getting the best answer to the right database inquiry can be worth millions of dollars.”

Dupree also noted that analytics provide competitive advantage in many ways, such as by revealing opportunities and risks in product bundling and affinity, market basket analysis transactional information and supply chain data.

Cabela’s uses Teradata Warehouse Miner and SAS (News - Alert) tools in the Teradata environment. The result is what Dupree referred to this solution as a “powerful combination.”
 
“For example, retailers may find that they can personalize credit card statements with relevant product offers that are highly targeted to individual customers or segments – across a base of millions,” Dupee said. “When you factor in cross-sell opportunities to the proposition, the possibilities become economically exciting.”

Operating in the retail industry, Cabela’s is in a competitive environment that makes it more difficult to capture the attention of the consumer. This retailer must be doing something right as they are able to not only capture this attention, but also charge premium prices for their merchandise.

The expansion of the Teradata system will enable Cabela’s to not only heighten their knowledge of consumer behavior, but also allow the company to design their strategies around the most effective methods for driving revenue. In doing so, the company can continue to grow, while also sustaining a strong customer base.
 
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
 
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.

Article comments powered by Disqus

Related Contact Center Solutions Articles

Appeals Court OKs Redbox's Customer Info Disclosure to Third Parties

The U.S. Court of Appeals for the Seventh Circuit, based in Chicago, has given its approval of Redbox's practices for disclosing customer information to a third party regarding customer service issues. [ Read More ]
10/31/2014

On How to Avoid Challenges and Added Costs of Open Enrollment Period for 'Obamacare'

If you live in the U.S., consider this a type of public service announcement. We are about to enter the open enrollment period for 2015 as part of the continuing rollout of the Patient Protection and Affordable Care Act (PPACA), which has become better known as "Obamacare." As we are all aware, the initial rollout of Obamacare was problematic-to put it politely. However, the good news is that, thanks to some great work by the IT industry experts called in to fix it, healthcare.gov is working bet… [ Read More ]
10/31/2014

Getting Ready for the Holiday Rush-The Role of Customer Experience Transformation

It should be no surprise to anyone that the holiday season is fast-approaching, which means "all hands on deck" in the contact centers of retailers. And, as we move into what can best be characterized as the "Omni-channel Era" when it comes to providing a compelling customer experience, retailers are busy transforming virtually every aspect of how to provide such experiences. [ Read More ]
10/31/2014

When it comes to Contact Center Agents 'Mind the Gap'

As content curator and contributor to the Contact Center Solutions Community, part of my function is to review information and insights from around the Web and illuminate them to our readers. In this regard, I would like to recommend an insightful posting from IT-Online titled, "How to differentiate customer experience." [ Read More ]
10/30/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!