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JetJaw Provides Instant Customer Feedback for Businesses

January 11, 2012

JetJaw, a provider of a fast and accurate method to derive customer feedback at the moment of the experience, has announced the addition of a new functionality that can seamlessly allow satisfied customers to push their feedback to social venues.


JetJaw CEO Mark Salsberry said in a release, “In a time when customer satisfaction scores are at an all time low, JetJaw gives companies the edge in managing their brand reputation.”

“By allowing a customer to provide feedback in the moment, the response rate is higher, the feedback is more accurate, and the customer feels as if the company cares more because of the immediacy of the response they can provide. In this age of transparency, the ability to diffuse negative feedback can tremendously improve brand reputation,” Salsberry added.

It was revealed that JetJaw will be accessible on any mobile device for enabling faster and more accurate feedback from customers. Besides being convenient for use for both clients and their customers JetJaw offers immediate results. It is very useful for businesses as it also provides a way to address negative feedback immediately.

On creating a survey using JetJaw, a QR code is generated, and also a text code and a direct link to share anywhere they may want to obtain the results. The tracking can be segmented in various ways depending on the creator based on location, promotion, or even by individual staff members. The results can be directed based on the customer satisfaction level.

JetJaw’s new service has been optimized to make customers leave positive reviews on Google, Yelp!, Facebook, CitySearch and other places easily. Following this JetJaw automatically tallies those numbers on a dashboard allowing the management to take suitable action.

Also negative feedback is sent to a store manager by text message or email, when the customer completes the survey. This enables the store managers to take action immediately and train their employees. They can also respond to the customer with an acknowledgement of their concerns and an apology. An offer to provide more information on their experience or an offer for them to come back can also be included, explained officials.

Company sources revealed that 95 percent of unhappy customers will return if an issue is resolved quickly and efficiently. Also 90 percent of online consumers depend on recommendations from people they know according to Econsultancy.

Econsultancy helps professionals in the digital marketing world collaborate to improve their organizations’ online marketing strategies. It gives Innovation Awards each year to recognize those companies that show exceptional thought leadership in the digital marketing sector.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO, click here.

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Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jennifer Russell



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