ROAM Data, an mCommerce Platform-as-a-Service provider, has just released its latest secure mobile card reader, the G3X.
The G3X, ROAM's third generation mobile reader, supports hundreds of devices, from iOS, Android and Blackberry, to PCs and Macs. It covers three times more devices than all other competing readers combined.
Merchant Service Providers, with the help of G3X are able to compete with the best technology for a whole new segment of mobile merchants and small merchants previously untapped, a market that companies like Square are aggressively pursuing.
Based on its quality, security and compatibility resulting in the lowest total cost of ownership, ROAM Data’s mobile card readers have become a popular choice amongst many merchant service providers.
Company officials said that G3X represents even lower TCO because its increased device compatibility means more signups with the same marketing spend, lower customer service cost, and lower reader cost based on ROAM's high production volume.
In a release, Will Graylin, CEO and Founder of ROAM Data, said, "We are committed to providing our partners with industry leading mobile commerce solutions, the new G3X is the latest product in our pipeline of products to come, which includes NFC and EMV readers for 2012, and a suite of mobile commerce solutions from mobile checkout, to mobile offers to mobile wallet."
"We are technology geeks that really know about mobile and payments and how that intersection can deliver new value to merchants and consumers. Our goal is to build the most advanced, cost effective, and secure solutions for our customers to win market share today and stay ahead tomorrow."
In related news, ROAM Data has announced the appointment of Ken Paull to the newly created position of executive vice president.