ESolutions, Salesforce.com Team on CRM for the Middle East

ESolutions Force has announced a partnership with Salesforce.com (News - Alert) covering the Middle East region. The deal was announced at a recent CRM Essentials Workshop.

 

ESolutions officials say the company can now sell "end-to-end products to the Middle East." The tie-up makes eSolutions Force, part of MDS Group, the strategic partner of Salesforce.com in the region, providing Middle East regional sales and marketing as well as implementation, training, coaching and support for Salesforce.com's on-demand CRM applications.

The move comes as CRM becomes increasingly accepted and implemented in the Middle East. A recent IDC (News - Alert) study noted that the CRM on demand market in the Middle East and North Africa region was worth an estimated $52 million and was experiencing 47 percent growth rate year-on-year. One of the reasons for the growth of CRM is increased investments by the banking, government and retail sectors in the Middle East and North Africa (MENA) region.

"ESolutions Force is part of the MDS Group, an IT group in the Middle East and Salesforce.com is the market and technology leader, so the synergy for both makes sense," said Gaby Matar, Group Managing Partner, eSolutions FZ. Matar added that "being on the ground," eSolutions Force will support the Salesforce.com products.

Projections for the increased adoption of on-demand CRM products in the Middle East are "positive," eSolutions officials said, "when evaluated against markets such as Western Europe and the US. The size of the market in Western Europe alone is expected to reach $473 million in 2011."

ESolutions Force officials say they expect to see new customers in the region to be won over to "this new way of doing business" based on the fact that "this is such a huge phenomenon in Europe and the U.S."

 

Last month Salesforce.com was named to Forbes' "Fastest Growing Tech Companies" list. With annualized sales growth of 85 percent over the last five years, Salesforce.com ranked second only to Google (News - Alert) on the list of technology innovators.

 

"We are at the forefront of a sea-change taking place in the technology industry today as businesses of all sizes, in virtually every industry, all over the globe, are adopting Software-as-a-Service and now Platform-as-a-Service," said Marc Benioff (News - Alert), chairman and CEO of Salesforce.com.

 

Selection criteria for Forbes' "25 Fastest Growing Tech Companies" included a minimum of $25 million in sales over the last four quarters; 10 percent annual sales gains over the five previous years; profitability over the past 12 months; and 10 percent estimated annual profit growth for the next three to five years.

 

To view the list in its entirety, visit http://www.forbes.com/technology/2008/01/24/fastest-growing-technology-tech- fasttech08-cx_jr_pm_0124fastintro.html.