ThinkStrategies has announced the findings of a recent study where the company focuses on the impact of integration on SaaS and cloud vendors in the rapidly growing cloud computing market. The company has conducted this study with MuleSoft.
Customer expectations have shifted dramatically, requiring SaaS/Cloud vendors to take on many of the integration burdens formerly held by end-users, as cloud adoption continues to grow. Customers concerns about integration represent both a threat and an opportunity for SaaS/Cloud providers. While offering integration capabilities can create a competitive advantage, failing to offer integration can stall sales and create customer support issues, the company stated in a press release.
“The success of the first wave of SaaS/Cloud vendors has sparked a ‘Cloud Rush’ affect which is attracting a proliferation of players to enter the market, ranging from fledgling start-ups to the biggest vendors in the hardware, software and services industry,” said Jeffrey M. Kaplan, managing director of THINKstrategies and Founder of the Cloud Computing Showplace. “The results clearly show that leading SaaS/Cloud vendors must incorporate integration solutions into their go-to-market strategies in order to succeed in today’s marketplace.”
To aid SaaS/Cloud providers in selecting an integration solution to fit their needs, this report includes detailed analysis of the survey findings and an integration solution guide. Identified by analyst firm Gartner Group as “integration platform-as-a-service,” the report introduces a new approach to cloud integration. By providing a complete platform that allows SaaS vendors to offer seamless integration with both on-premise and cloud applications, iPaaS can benefit both end-users and SaaS/Cloud vendors.
Recently, MuleSoft announced that it has been named a winner of Thinkstrategies' Cloud Computing Business Value Awards program. The program is aimed at promoting the measurable business benefits being delivered by today's cloud computing solutions. MuleSoft reported that its iON is a cloud-based integration platform as a service that enables developers to create simple packaged integration applications, to solve common cloud-to-cloud and cloud-to-premise integration problems.