Managing customer expectations and tracking experiences is essential to fostering long-term brand relationships, especially for large purchases like automobiles and homes. The power of the socially connected customer cannot be ignored, as more product research takes place outside the showroom than on the inside especially concerning automobiles.
Dealership Call Center, a division of Dominion Enterprises announced the launch of its Online Reputation Pro, a management suite of tools that offers dealerships with a comprehensive program for tracking and influencing their online reputations and stay engaged with customers on the Internet.
In a release Kelvin Stroud, dealer development tools product manager for Traffic Log Pro said, “Eighty-seven percent of customers decide to make a purchase after reading favorable reviews. It is critical that our powersports dealerships embrace a proactive approach to not only track but influence what is being shared about their stores online.”
“Online Reputation Pro is the most powerful management tool to hit the market. It provides real-time feedback along with reviews of a dealership’s website. At the core of this solution is leading edge technology that allows distribution options to a variety of review websites. With the recent changes in Google Places, it is absolutely imperative that dealers have a reputation management solution in place,” added Stroud.
The Online Reputation Pro Suite of tools allows reputation specialists to work with dealerships and develop their online reputations favorably and shape brand perceptions via features like Profile which showcases a dealership’s profile and history which are professionally written and distributed to top sites and destinations, said officials.
The Track feature preserves a dealership’s online reputation by tracking it with an established action plan in the event of negative reviews. The Influence feature controls a dealership’s reputation which gets elevated through the process of obtaining and distributing customer reviews to various online review sites.
To sum up, it can be said that Dealership Call Center aids dealerships manage relationships with their customers in an optimum way through call center services and reputation feedback, emphasized officials.
Traffic Log Pro is a user-friendly lead management system in the powersports industry and it serves the needs of dealers and OEMs through its world-class, 24/7 customer support and training.
Word-of-mouth advertising and its positive effects are nothing new, but until now sales outfits may have been ill-equipped to deal with the tremendous proliferation of voice that the social ecosystem has brought with it, pointed out Stroud in a recent release on ContactCenterSolutions.