Tier1CRM Selects ForwardThink Group as its System Integration Partner

ForwardThink Group recently announced that it has been selected by Tier1CRM as its System Integration Partner. According to the agreement, ForwardThink will use Tier1CRM’s Tier1ACE, a web-based, fast, and easy-to-use CRM solution built on the Salesforce.com (News - Alert) platform, to provide full cycle of CRM system integration.

Phil Dias, chief operating officer of Tier1CRM, said, “With its deep roots in the financial services industry, ForwardThink is the ideal System Integration Partner for Tier1CRM. ForwardThink’s consulting team has successfully executed hundreds of projects for multinational financial institutions and has a first-hand view of the challenges our customers face, and the best practices to make complex IT implementations successful.”

He continued, “They have the expertise and know-how to get things done quickly and effectively while helping users get real value from the investment in CRM. We believe ForwardThink is a partner that can help us achieve our growth objectives.”

Hemant Jaiswal, a partner at ForwardThink Group, added, “In the financial services industry, CRM is no longer a ‘nice to have’ – it’s a must-have strategic tool for navigating today’s competitive environment. Tier1ACE is tailored for the financial services customers we serve, and because it’s based on Salesforce.com it brings instant credibility and proven case studies across a range of sophisticated client deployments. This is a solution that will drive real ROI for our clients in the financial services industry.”

In related news, Tier1CRM recently announced Desjardins Securities, the full-service brokerage arm of Desjardins Group, the leading cooperative financial group in Canada, has deployed the latest version of Tier1ACE for Capital Markets via AppExchange.

With Tier1ACE, Desjardins Securities research analysts, traders and equities sales professionals now have a 360-degree view of their institutional buy-side clients and specialized workflows designed to accelerate the intra-day activities between teams.

Desjardins Securities has the tools to profile its clients in stocks, sectors and investment styles and uses this intelligence to generate trading ideas and perform targeted marketing of companies and analysts.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell