CRM Improvements Discussed at Saudi Conference

The Saudi e-Government Conference and Exhibition concluded at Riyadh Four Season Hotel on 18 March 2008 with "great sponsorship support" organizers said.

The Saudi e-Government Conference and Exhibition addressed the issue of improving CRM through customer-centric mobile services and "tracking the performance of e-government in the Middle East," among others.

Conference organizers say the get-together also addressed examining the latest trends in the global e-Government and its impact on Middle East, synchronizing a seamless next generation public service to increase government's efficiency, exploring difficulties and challenges hindering the application of e- government concept, boosting citizen confidence in online service through intelligent authentication and security and benchmarking e-government practice for greater governance.

As an Internet Service Provider in Saudi Arabia, AwalNet participated in the four-day event as bronze sponsor. Its participation comes in tandem with its strategy to support what AwalNet officials called "all effective events that play an important role in enhancing the local economy."

AwalNet offers connectivity, Internet services and IT products to businesses and households. A privately-owned company, it was established in 1998 and in April 2002 merged with two other ISPs in the Kingdom, Naseej and Al-Alamiah.

In other Middle East news last month SAP (News - Alert) Middle East North Africa, a subsidiary of SAP AG, announced that Dubai-based Bonyan international Investment Group, a group of real-estate developer, sales, marketing, financial investment and advisory companies, would deploy SAP Business Suite applications to create a "real-estate aware" business management system.

The company chose the latest release of SAP's flagship enterprise resource planning application SAP ERP and SAP Customer Relationship Management.

Bonyan Group is a real-estate developer with special focus on international investments. With offices in Abu Dhabi, Amman, Beirut, Doha, and Dubai, Bonyan has established itself as a niche luxury property developer. The Rose Tower in Dubai, considered by Bonyanites to be the world's tallest hotel apartment building, and The Lagoon in Qatar are some of Bonyan's signature projects.

The property developer wanted a unified business process platform to collaborate with partners and customers and facilitate processes across financing, human resources, material management, project management systems and investment management.

The SAP ERP and SAP CRM will support Bonyan's sales function process, lead generation and management, issues related to customer services, and all HR functions. The SAP installation is scheduled to go live in early 2008.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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