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March 12, 2008

CRM Mobile Vendor Vettro Appoints Two Senior Vice Presidents

By David Sims, TMCnet Contributing Editor

Vettro, a vendor of mobile products, has announced the appointment of two new senior vice presidents: George Moser will lead worldwide field operations and Tom Erdman will oversee worldwide marketing.
 
George Moser brings more than twenty years experience to Vettro, having served in senior management positions in high-growth companies and emerging start-ups. Prior to joining Vettro, he served as Vice President of North American Sales for SPSS (News - Alert), a vendor of predictive analytics software and products.

 
In his new role, Moser will be responsible for driving the strategic growth and direction of Vettro's field sales initiatives and the entire sales organization -- including global sales, pre-sales, and general sales operations.
 
Tom Erdman joins Vettro from AT&T (News - Alert), where he served as Vice President of the Corporate Markets organization. He's held sales and marketing leadership positions at a number of large carriers over the past 20 years including MCI and British Telecom. At Vettro Erdman will be responsible for the company's global marketing strategy.
 
Early this year New York-based Vettro announced that its Vettro 360 for ITSM will support HP Service Manager 7.0.
 
Company officials say new features from the Vettro product will let IT support departments "respond to more incidents per day, improve SLAs and adhere more closely with ITIL best practice."
 
The product, by adding mobility to the HP IT Service Management software, is designed to track, analyze and respond to IT support issues. New features include on the spot tracking and the ability to access records while alongside incidents, such as related incidents and related asset or configuration item status, ownership, and support histories.
 
Vettro officials claim the product can "add at least ten hours of productive time per month per technician to increase workforce efficiency eliminating the incident backlog" and reduce call center volume by at least 10 percent per month while increasing SLA compliance by a minimum of 20 percent.
 
The new product is currently being trialed on a limited release basis, but will be available from February 2008 across all major wireless platforms including BlackBerry (News - Alert), Windows Mobile and Java, company officials say.
 
Last June Vettro announced it had elevated its Oracle (News - Alert) PartnerNetwork membership status to Certified Partner and completed validation of its integration of Vettro 360 Sales to Oracle's Siebel CRM On Demand.
 
Vettro 360 Sales for Siebel CRM On Demand allows Oracle customers to use existing software and hardware investments for sales operations in the field.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Convergence in Telecommunication, brought to you by Comarch (News - Alert).


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